TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Vol 6 No 2 (2020): JURNAL TINTA NUSANTARA

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN ONLINE (E-COMMERCE) TOKO ONLINE LAZADA.CO.ID DI KOTA SANGATTA

Andi Akzar Mukhlis (Unknown)
Muhammad Nawawi Dg Sibali (Unknown)
Angga Kusumah (Unknown)

Article Info

Publish Date
08 Jan 2022

Abstract

The purpose of this study is to identify and examine the factors that will influence consumer decisions in online purchases (e-commerce) on internet users and online shoppers, the lazada.co.id online shop in the city of Sangatta. The method used is purposive sampling, where the researcher chooses a purposive sample subjectively. The results of this study are expected to be used as a means to develop knowledge about management in the field of e-commerce, especially e-commerce on Lazada.co.id. The research was conducted using primary data where research data will be collected by making questionnaires which are distributed directly to respondents

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Website

Abbrev

2018vol1

Publisher

Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Lingkup dan fokus naskah Jurnal Tinta Nusantara mencakup bidang Ilmu Ekonomi, khususnya dalam riset yang terkait dengan bidang manjemen dan akuntansi. Tujuan dari penerbitan Jurnal Tinta Nusantara adalah sebagai media publikasi ilmiah dalam rangka pengembangan khasanah ilmu pengetahuan di bidang ...