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All Journal TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Andi Akzar Mukhlis
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN ONLINE (E-COMMERCE) TOKO ONLINE LAZADA.CO.ID DI KOTA SANGATTA Andi Akzar Mukhlis; Muhammad Nawawi Dg Sibali; Angga Kusumah
Tinta Nusantara 2018 Vol.1 Vol 6 No 2 (2020): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v6i2.51

Abstract

The purpose of this study is to identify and examine the factors that will influence consumer decisions in online purchases (e-commerce) on internet users and online shoppers, the lazada.co.id online shop in the city of Sangatta. The method used is purposive sampling, where the researcher chooses a purposive sample subjectively. The results of this study are expected to be used as a means to develop knowledge about management in the field of e-commerce, especially e-commerce on Lazada.co.id. The research was conducted using primary data where research data will be collected by making questionnaires which are distributed directly to respondents
Co-Authors Angga Kusumah Muhammad Nawawi Dg Sibali