Strengthening marketing promotion through digital marketing assistance using Google Business and business legality for MSMEs in Saptorenggo Village, Malang Regency

Nihayatu Aslamatis Solekah (Universitas Islam Negeri Maulana Malik Ibrahim, Malang, Indonesia)
Rangga Saputra (Universitas Islam Negeri Maulana Malik Ibrahim, Malang, Indonesia)
Farida Dwi Rahmawati (Universitas Islam Negeri Maulana Malik Ibrahim, Malang, Indonesia)
Fitri Ilma Wahyuni (Universitas Islam Negeri Maulana Malik Ibrahim, Malang, Indonesia)
Yuanggi Nur Wiria Tarita (Universitas Islam Negeri Maulana Malik Ibrahim, Malang, Indonesia)

Community Empowerment
Vol 8 No 10 (2023)

This community service was conducted in Saptorenggo Village, Pakis District, Malang Regency. This program aims to increase digital marketing promotion through Google Business and business legality for MSMEs in Saptorenggo Village, Pakis District, Malang Regency. Participatory rural appraisal, which requires an active involvement of the community, is a model applied in this program. The implementation begins with mapping MSMEs in Saptorenggo Village that can become partners, and from the results of this mapping, the potential and needs of these MSMEs are known. Then, digital marketing was carried out for these MSMEs by creating a Google business point to increase the marketing reach of MSMEs in Saptorenggo Village and strengthen business legality for 9 MSMEs in Saptorenggo Village with the help of obtaining NIB, PIRT and halal certificates.