Community Empowerment
Vol 8 No 12 (2023)

Assistance for Tasik Said Na'um Market traders through market duplication in facing the digital market

Maria Nino Istia (Politeknik Negeri Jakarta, Depok, Indonesia)
Tika Dwi Ariyanti (Politeknik Negeri Jakarta, Depok, Indonesia)
Sri Isti Untari (Politeknik Negeri Jakarta, Depok, Indonesia)
Kristin Lukitaningrum (Politeknik Negeri Jakarta, Depok, Indonesia)



Article Info

Publish Date
30 Dec 2023

Abstract

Entrepreneurs at Tasik Tanah Abang Market require guidance and facility support to develop their businesses sustainably and increase profitability. This community service program aims to broaden their knowledge of online marketing tools through empowerment activities, enhancing accessibility in the digital market. By helping them understand the opportunities presented by online sales, the goal is to expand their sales and increase turnover. The implementation of this community service activity involves providing online selling through streaming, offering assistance with live selling techniques on social media, and promoting the market through video on social media platforms. The results of the activity indicate that providing support for traders through market duplication can yield significant benefits. Sales assistance with live selling also enhances traders' understanding of utilizing online platforms for product marketing. By creating additional distribution channels through digital markets, traders can expand their customer reach without neglecting the significance of traditional markets. This approach not only increases income but also contributes to economic sustainability for these entrepreneurs.

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Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...