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All Journal Community Empowerment
Kristin Lukitaningrum
Politeknik Negeri Jakarta, Depok, Indonesia
Arts Humanities Education Public Health Social Sciences

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Assistance for Tasik Said Na'um Market traders through market duplication in facing the digital market Maria Nino Istia; Tika Dwi Ariyanti; Sri Isti Untari; Kristin Lukitaningrum
Community Empowerment Vol 8 No 12 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10572

Abstract

Entrepreneurs at Tasik Tanah Abang Market require guidance and facility support to develop their businesses sustainably and increase profitability. This community service program aims to broaden their knowledge of online marketing tools through empowerment activities, enhancing accessibility in the digital market. By helping them understand the opportunities presented by online sales, the goal is to expand their sales and increase turnover. The implementation of this community service activity involves providing online selling through streaming, offering assistance with live selling techniques on social media, and promoting the market through video on social media platforms. The results of the activity indicate that providing support for traders through market duplication can yield significant benefits. Sales assistance with live selling also enhances traders' understanding of utilizing online platforms for product marketing. By creating additional distribution channels through digital markets, traders can expand their customer reach without neglecting the significance of traditional markets. This approach not only increases income but also contributes to economic sustainability for these entrepreneurs.
Digital transformation of SMEs: Leveraging social media to market mangrove-based products Tika Dwi Ariyanti; Innas Rovino Katuruni; Rahma Nur Praptiwi; Sri Isti Untari; Nur Hasyim; Kristin Lukitaningrum; Maria Nino Istia; Anita Rahmawati; M. Jamal Al Bakri
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12191

Abstract

This community service activity aimed to enhance the sales of mangrove-based products produced by the Tanjung Jalakarya SMEs group through the utilization of social media. Prior to the program, the group faced challenges in promoting and selling their products. Through the community service program, the team provided equipment, training on labeling and packaging, and mentorship on social media usage. As a result, within six months, there was a 30% increase in sales. This demonstrates the effectiveness of empowering SMEs groups with knowledge and skills in utilizing social media to expand their market reach and increase their income.
Co-Authors Anita Rahmawati Innas Rovino Katuruni M. Jamal Al Bakri Maria Nino Istia Nur Hasyim Rahma Nur Praptiwi Sri Isti Untari Tika Dwi Ariyanti