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All Journal Community Empowerment Jurnal Ilmu Multidisplin
Kristin Lukitaningrum
Politeknik Negeri Jakarta, Depok, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Assistance for Tasik Said Na'um Market traders through market duplication in facing the digital market Maria Nino Istia; Tika Dwi Ariyanti; Sri Isti Untari; Kristin Lukitaningrum
Community Empowerment Vol 8 No 12 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10572

Abstract

Entrepreneurs at Tasik Tanah Abang Market require guidance and facility support to develop their businesses sustainably and increase profitability. This community service program aims to broaden their knowledge of online marketing tools through empowerment activities, enhancing accessibility in the digital market. By helping them understand the opportunities presented by online sales, the goal is to expand their sales and increase turnover. The implementation of this community service activity involves providing online selling through streaming, offering assistance with live selling techniques on social media, and promoting the market through video on social media platforms. The results of the activity indicate that providing support for traders through market duplication can yield significant benefits. Sales assistance with live selling also enhances traders' understanding of utilizing online platforms for product marketing. By creating additional distribution channels through digital markets, traders can expand their customer reach without neglecting the significance of traditional markets. This approach not only increases income but also contributes to economic sustainability for these entrepreneurs.
Digital transformation of SMEs: Leveraging social media to market mangrove-based products Tika Dwi Ariyanti; Innas Rovino Katuruni; Rahma Nur Praptiwi; Sri Isti Untari; Nur Hasyim; Kristin Lukitaningrum; Maria Nino Istia; Anita Rahmawati; M. Jamal Al Bakri
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12191

Abstract

This community service activity aimed to enhance the sales of mangrove-based products produced by the Tanjung Jalakarya SMEs group through the utilization of social media. Prior to the program, the group faced challenges in promoting and selling their products. Through the community service program, the team provided equipment, training on labeling and packaging, and mentorship on social media usage. As a result, within six months, there was a 30% increase in sales. This demonstrates the effectiveness of empowering SMEs groups with knowledge and skills in utilizing social media to expand their market reach and increase their income.
Peran Kecerdasan Buatan (AI) dalam Optimasi Strategi Pemasaran Anita Rahmawati; Sri Isti Untari; Kristin Lukitaningrum
Jurnal Ilmu Multidisiplin Vol. 4 No. 5 (2025): Jurnal Ilmu Multidisplin (Desember 2025 - Januari 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i5.1481

Abstract

Kecerdasan buatan (Artificial Intelligence/AI) telah menjadi salah satu inovasi paling berpengaruh dalam revolusi digital dan memainkan peran penting dalam mengubah strategi pemasaran di berbagai sektor. Melalui kemampuan analisis data besar, pembelajaran mesin, dan pemrosesan bahasa alami, AI memungkinkan perusahaan memahami perilaku konsumen secara lebih mendalam, mengoptimalkan strategi pemasaran, serta meningkatkan efektivitas komunikasi merek. Penelitian ini bertujuan untuk menganalisis peran AI dalam optimasi strategi pemasaran melalui kajian literatur terhadap jurnal nasional dan internasional terbitan 2016–2024. Metode yang digunakan adalah literature review kualitatif dengan pendekatan meta-synthesis. Hasil penelitian menunjukkan bahwa penerapan AI memberikan manfaat signifikan, antara lain peningkatan efisiensi operasional, personalisasi pelanggan, dan analisis prediktif yang akurat. Namun, tantangan utama yang dihadapi adalah isu privasi data, bias algoritmik, dan kesiapan sumber daya manusia. Penelitian ini menegaskan bahwa AI bukan sekadar alat teknologi, melainkan sumber daya strategis yang dapat meningkatkan daya saing perusahaan apabila diimplementasikan secara etis dan berkelanjutan.
Co-Authors Anita Rahmawati Innas Rovino Katuruni M. Jamal Al Bakri Maria Nino Istia Nur Hasyim Rahma Nur Praptiwi Sri Isti Untari Tika Dwi Ariyanti