Engagement: Jurnal Pengabdian Kepada Masyarakat
Vol 7 No 2 (2023): November 2023

Enhancing Womenpreneurs' Digital Marketing Skills in Purutrejo Village, Purworejo District, Pasuruan

Wiwin Ainis Rohtih (Universitas Yudharta Pasuruan)
Shidqi Saifuddin Hamzah (Universitas Yudharta Pasuruan)
Lailatul Sakdiyah (Universitas Yudharta Pasuruan)



Article Info

Publish Date
04 Nov 2023

Abstract

Assistance in utilizing digital marketing for womenpreneurs in the Purutrejo Village is a strategy for female entrepreneurs to expand their market reach and enhance their product sales. This support takes place in the Purutrejo Village using the participatory action research (PAR) method, involving active participation of all stakeholders in planning, implementing and evaluating actions or changes within their bussiness environment. The outcome of this assistance is the acquisition of knowledge and skills necessary for womenpreneurs to confront the challenges and opportunities presented by the dynamic digital market. the mentored womenpreneurs also share their outcome and learning with the PKK and KRPL communities as well as other mothers, through discussions, thereby facilitating the exchange of knowledge and inspiration among womenpreneurs.

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Journal Info

Abbrev

engagement

Publisher

Subject

Religion Arts Humanities Education Social Sciences

Description

ENGAGEMENT aims to provide a forum for international researchers on applied Society Development and Engagement to publish the original articles. The scope of ENGAGEMENT are Society Development and Engagement. This journal contains research-based community service results such as PAR (Participatory ...