Journal of Business Application
Vol. 2 No. 1 (2023): Journal of Business Application

Efektivitas Promosi Produk Chatime Melalui Instagram Menggunakan Model AIDA

Ofifah, Tasya Rizki Nur (Unknown)
Rivai P, Agung Kresnamurti (Unknown)
Krissanya, Nofriska (Unknown)

Article Info

Publish Date
16 Nov 2023

Abstract

This study aims to determine the extent of Chatime's effectiveness when evaluated with the AIDA model. This research uses a case study method with a qualitative approach with data collection through interviews, documentation, and observation. The informants in this study were 10 key informants who were followers of Chatime Instagram. The results showed that Chatime's promotional efforts were in accordance with the attention and desire stages in the AIDA model, but were still lacking in reaching the interest and action stages.

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Journal Info
Journal of Business Application
Website

Abbrev

jba

Publisher

Universitas Dr. Djar Wattiheluw

Subject

Economics, Econometrics & Finance

Description

The focus and scope of the article consists of Business Application; Business Policy Business Education Financial Management Human Resource Management Marketing Management Operational Management Strategic Management Corporate Governance SMEs and Corporation Leadership Management Management Theories ...