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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Rivai P, Agung Kresnamurti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PELAYANAN, HARGA DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN PENGGUNA TRANSPORTASI OJEK ONLINE GRAB -, Suneni; Rivai P, Agung Kresnamurti; Febrilia, Ika
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 10 No. 1 (2019): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari masing-masing variabel independen yakni kualitas pelayanan, harga dan citra merek terhadap variabel dependen kepuasan konsumen. Dengan mengambil responden secara purposive sampling 200 pengguna transportasi online Grab pada mahasiswa FE Universitas Negeri Jakarta dengan minimal dua kali menggunakan transportasi Grab. Pengumpulan data dilakukan dengan metode survei menggunakan analisis regresi linear berganda melalui perangkat software SPSS. Hasilnya menunjukkan bahwa kualitas pelayanan dan citra merek berpengaruh terhadap kepuasan konsumen sedangkan variabel harga tidak berpengaruh terhadap kepuasan konsumen.
ANALISIS LIVE STREAMING E-COMMERCE SHOPEE PADA SKINCARE SKINTIFIC (STUDI GENERASI Z DI JABODETABEK) Amaliah, Bella; Rivai P, Agung Kresnamurti; Fawaiq, Muhammad
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Live streaming merupakan inovasi model bisnis terbaru dari revolusi industri 4.0, gabungan “live streaming + sosial media + e-commerce”. Shopee menjadi salah satu e-commerce popular yang menyediakan fitur live streaming dalam meningkatkan kepercayaan dan keputusan pembelian. Penelitian ini mengkaji efektivitas live streaming Shopee pada produk kecantikan yaitu Skincare Skintific. Penelitian ini menggunakan metodelogi kuantitatif dengan analisis deskriptif. Teknik pengambilan sampel penelitian ini menggunakan purposive sampling sebanyak 96 responden yang diperoleh dari penyebaran kusioner kepada responden secara online melalui Google Form. Teknik analisis penelitian ini yaitu menggunakan software SPSS (Stastical Program for Social Sciene). Hasil penelitian ini menunjukan bahwa kredibilitas, interaktivitas, dan kekayaan media pada live streaming berpengaruh pada audiens yang ingin membeli produk melalui live streaming.
PENGARUH ELECTRONIC WORD OF MOUTH, ELECTRONIC SERVICE QUALITY, DAN PERSEPSI HARGA TERHADAP MINAT PEMBELIAN ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA LAYANAN NETFLIX DI KOTA BEKASI Ardhiyanto, Wira; Rivai P, Agung Kresnamurti; Febrilia, Ika
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 2 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i2.165

Abstract

This research aims to examine the influence of electronic word of mouth, electronic service quality, price perception, customer satisfaction and repurchase intention. This research uses quantitative research methods. Data collection uses a questionnaire. The subjects in the research were 255 respondents who live in Bekasi, Indonesia. Data analysis uses SPSS and AMOS version 24. The research results prove that the first hypothesis proves that electronic word of mouth has a positive and significant effect on customer satisfaction. The second hypothesis proves that electronic service quality has a positive and significant effect on customer satisfaction. The third hypothesis proves that price perception has a positive and significant effect on customer satisfaction. The fourth hypothesis proves that customer satisfaction has a positive and significant effect on repurchase intention. The fifth hypothesis proving that electronic word of mouth has a positive and significant effect on repurchase intention is rejected. The sixth hypothesis proves that electronic service quality has a positive and significant effect on repurchase intention. The seventh hypothesis proves that price perception has a positive and significant effect on repurchase intention. The eighth hypothesis proving that electronic word of mouth has a positive and significant effect on repurchase intention through customer satisfaction is rejected. The ninth hypothesis proves that electronic service quality has a positive and significant effect on repurchase intention through customer satisfaction. The tenth hypothesis proving that price perceptions have a positive and significant effect on repurchase intention through customer satisfaction is rejected
Co-Authors -, Suneni Amaliah, Bella Aprili, Adelia Nur Ardhiyanto, Wira Ika Febrilia Krissanya, Nofriska Mohamad Rizan Muhammad Fawaiq, Muhammad Ningrum, Dwi Asri Ofifah, Tasya Rizki Nur Pasaribu, Surya Rodoli Rahmi Rahmi Sadat, Andi Muhammad