Article Per Year (5 Year)
p-Index From 2020 - 2025
1.152
P-Index
This Author published in this journals
All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Journal of Business Application Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Rivai P, Agung Kresnamurti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Studi Eksplorasi Minat Beli Mobil Listrik pada Generasi Milenial Aprili, Adelia Nur; Sadat, Andi Muhammad; Rivai P, Agung Kresnamurti
Journal of Business Application Vol. 2 No. 2 (2023): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i2.p139-158

Abstract

This study aims to find out what factors that influence the purchase intention of electric vehicles on millennials in Jabodetabek and what factors contribute the most to the purchase intention. The sample and population in this study were 334 millennials in Jabodetabek using the purposive sampling method and distributing questionnaires through various social media platforms. This study uses the theory of TAM and TPB with the analytical method through Exploratory Factor Analysis (EFA) approach and linear regression analysis to process the data through SPSS 25. The result of the study found that there were nine factors that influence the purchase intention of electric cars on millennials in Jabodetabek. The ninth factor is product knowledge, perceived behavioral control, price and advertising, social influence, product perception, environmental concern, ease of use, perceived benefits, and costs. Among the nine factors, price and advertising are the factors that contribute most to the purchase intention. It is hoped that this study can be used by electric car manufacturers as a basis for developing marketing and sales strategies through consumer purchase intention.
Efektivitas Promosi Produk Chatime Melalui Instagram Menggunakan Model AIDA Ofifah, Tasya Rizki Nur; Rivai P, Agung Kresnamurti; Krissanya, Nofriska
Journal of Business Application Vol. 2 No. 1 (2023): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i1.p127-140

Abstract

This study aims to determine the extent of Chatime's effectiveness when evaluated with the AIDA model. This research uses a case study method with a qualitative approach with data collection through interviews, documentation, and observation. The informants in this study were 10 key informants who were followers of Chatime Instagram. The results showed that Chatime's promotional efforts were in accordance with the attention and desire stages in the AIDA model, but were still lacking in reaching the interest and action stages.
Analisis Kepercayaan Pengguna Paylater pada Shopee dan Tokopedia Pasaribu, Surya Rodoli; Rivai P, Agung Kresnamurti; Rahmi, Rahmi
Journal of Business Application Vol. 2 No. 2 (2023): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i2.p128-145

Abstract

This research aims to find out how customer trust in using paylaters is described and what factors customers consider when using Shopee and Tokopedia paylaters, where a survey was conducted among students at the Faculty of Economics, Jakarta State University. The resource persons for this research were 10 students from the Faculty of Economics, Jakarta State University using the direct interview method. This research uses data collection techniques in the form of observation, interviews and documentation. This research uses data analysis techniques with data reduction, data presentation, and drawing conclusions. The results of the research found that there were four descriptions of user confidence in using paylater among students at Jakarta State University. These four images are company credibility, company integrity, company good intentions, and how the company can solve problems. Factors considered by paylater users are security, reputation, compliance with laws and regulations, and competence. It is hoped that this study can be used by companies as a basis for developing marketing and sales strategies through user trust.
PENGARUH KUALITAS PELAYANAN, HARGA DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN PENGGUNA TRANSPORTASI OJEK ONLINE GRAB -, Suneni; Rivai P, Agung Kresnamurti; Febrilia, Ika
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 10 No. 1 (2019): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (742.103 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari masing-masing variabel independen yakni kualitas pelayanan, harga dan citra merek terhadap variabel dependen kepuasan konsumen. Dengan mengambil responden secara purposive sampling 200 pengguna transportasi online Grab pada mahasiswa FE Universitas Negeri Jakarta dengan minimal dua kali menggunakan transportasi Grab. Pengumpulan data dilakukan dengan metode survei menggunakan analisis regresi linear berganda melalui perangkat software SPSS. Hasilnya menunjukkan bahwa kualitas pelayanan dan citra merek berpengaruh terhadap kepuasan konsumen sedangkan variabel harga tidak berpengaruh terhadap kepuasan konsumen.
ANALISIS LIVE STREAMING E-COMMERCE SHOPEE PADA SKINCARE SKINTIFIC (STUDI GENERASI Z DI JABODETABEK) Amaliah, Bella; Rivai P, Agung Kresnamurti; Fawaiq, Muhammad
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Live streaming merupakan inovasi model bisnis terbaru dari revolusi industri 4.0, gabungan “live streaming + sosial media + e-commerce”. Shopee menjadi salah satu e-commerce popular yang menyediakan fitur live streaming dalam meningkatkan kepercayaan dan keputusan pembelian. Penelitian ini mengkaji efektivitas live streaming Shopee pada produk kecantikan yaitu Skincare Skintific. Penelitian ini menggunakan metodelogi kuantitatif dengan analisis deskriptif. Teknik pengambilan sampel penelitian ini menggunakan purposive sampling sebanyak 96 responden yang diperoleh dari penyebaran kusioner kepada responden secara online melalui Google Form. Teknik analisis penelitian ini yaitu menggunakan software SPSS (Stastical Program for Social Sciene). Hasil penelitian ini menunjukan bahwa kredibilitas, interaktivitas, dan kekayaan media pada live streaming berpengaruh pada audiens yang ingin membeli produk melalui live streaming.
PENGARUH ELECTRONIC WORD OF MOUTH, ELECTRONIC SERVICE QUALITY, DAN PERSEPSI HARGA TERHADAP MINAT PEMBELIAN ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA LAYANAN NETFLIX DI KOTA BEKASI Ardhiyanto, Wira; Rivai P, Agung Kresnamurti; Febrilia, Ika
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 2 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i2.165

Abstract

This research aims to examine the influence of electronic word of mouth, electronic service quality, price perception, customer satisfaction and repurchase intention. This research uses quantitative research methods. Data collection uses a questionnaire. The subjects in the research were 255 respondents who live in Bekasi, Indonesia. Data analysis uses SPSS and AMOS version 24. The research results prove that the first hypothesis proves that electronic word of mouth has a positive and significant effect on customer satisfaction. The second hypothesis proves that electronic service quality has a positive and significant effect on customer satisfaction. The third hypothesis proves that price perception has a positive and significant effect on customer satisfaction. The fourth hypothesis proves that customer satisfaction has a positive and significant effect on repurchase intention. The fifth hypothesis proving that electronic word of mouth has a positive and significant effect on repurchase intention is rejected. The sixth hypothesis proves that electronic service quality has a positive and significant effect on repurchase intention. The seventh hypothesis proves that price perception has a positive and significant effect on repurchase intention. The eighth hypothesis proving that electronic word of mouth has a positive and significant effect on repurchase intention through customer satisfaction is rejected. The ninth hypothesis proves that electronic service quality has a positive and significant effect on repurchase intention through customer satisfaction. The tenth hypothesis proving that price perceptions have a positive and significant effect on repurchase intention through customer satisfaction is rejected
Co-Authors -, Suneni Amaliah, Bella Aprili, Adelia Nur Ardhiyanto, Wira Ika Febrilia Krissanya, Nofriska Mohamad Rizan Muhammad Fawaiq, Muhammad Ningrum, Dwi Asri Ofifah, Tasya Rizki Nur Pasaribu, Surya Rodoli Rahmi Rahmi Sadat, Andi Muhammad