Jurnal Mantik
Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

The influence of consumer sentiment and product quality on product brand image (case study of Ayam Geprek Basmallah)

M. Wahyu Maulana (Universitas Nahdlatul Ulama’ Sidoarjo, Indonesia)
Muhafidhah Novie (Universitas Nahdlatul Ulama Sidoarjo, Indonesia)

Article Info

Publish Date
28 Feb 2024

Abstract

This study aims to determine the influence of consumer sentiment and product quality through online reviews on brand image in Ayam Geprek Basmallah Type of quantitative research with a descriptive approach. The research sample was 85 respondents. Data collection techniques using questionnaires. Data analysis techniques use path analysis. The results showed 1) brand  image has a positive and significant influence on product quality. 2) Brand image  has a positive and significant influence on online reviews.3) Consumer sentiment has a positive and significant influence on product quality.4) Consumer sentiment  has a positive and significant influence on online reviews.   5)Online reviews have a positive and significant effect on product quality

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...