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Muhafidhah Novie
Universitas Nahdlatul Ulama Sidoarjo, Indonesia
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Online service quality and offline service quality on repurchase interest through consumer satisfaction at annisa collection wholesale stores Eka Dian Puspita; Muhafidhah Novie
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4560

Abstract

The aim of this research is to evaluate the influence of online and offline service quality on consumer satisfaction, the impact of online and offline service quality on repurchase interest, and measure the impact of consumer satisfaction on repurchase interest at the Annisa Collection Wholesale Store. Quantitative research methods were used with a sample of 100 customer respondents, selected through purposive sampling techniques. The results of data analysis using the PLS Smart 4.0 application show that the quality of online and offline services has a significant influence on repurchase interest and customer satisfaction. This conclusion provides direction for stores to continue to improve the quality of their services to maintain repurchase interest, customer satisfaction, and support long-term business growth
The effect of delivery speed a nd trust on ewom through repurchase intentions at Shopee Express in Sidoarjo Ach Jainur Reo Fajar; Muhafidhah Novie
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4582

Abstract

This study aims to determine the effect of delivery speed and trust on e-wom through repurchase interest in shopee express in Sidoarjo. The research method used is quantitative with a descriptive approach. The number of samples in this study were 100 respondents, and the data were collected through the use of questionnaires. Data analysis was carried out using the path analysis methsod, while the sampling technique used was non probability sampling. The results showed that 1) Delivery Speed has a positive but insignificant influence on E-Wom. 2) Delivery Speed has a positive and significant influence on Repurchase Intention. 3)Trust has a positive and significant influence on Ewom. 4) Trust has a positive but insignificant influence on Repurchase Intention. 5) E-Wom has a positive and significant influence on Repurchase Intention
The influence of consumer sentiment and product quality on product brand image (case study of Ayam Geprek Basmallah) M. Wahyu Maulana; Muhafidhah Novie
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4603

Abstract

This study aims to determine the influence of consumer sentiment and product quality through online reviews on brand image in Ayam Geprek Basmallah Type of quantitative research with a descriptive approach. The research sample was 85 respondents. Data collection techniques using questionnaires. Data analysis techniques use path analysis. The results showed 1) brand  image has a positive and significant influence on product quality. 2) Brand image  has a positive and significant influence on online reviews.3) Consumer sentiment has a positive and significant influence on product quality.4) Consumer sentiment  has a positive and significant influence on online reviews.   5)Online reviews have a positive and significant effect on product quality
Co-Authors Ach Jainur Reo Fajar Eka Dian Puspita M. Wahyu Maulana