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M. Wahyu Maulana
Universitas Nahdlatul Ulama’ Sidoarjo, Indonesia
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The influence of consumer sentiment and product quality on product brand image (case study of Ayam Geprek Basmallah) M. Wahyu Maulana; Muhafidhah Novie
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4603

Abstract

This study aims to determine the influence of consumer sentiment and product quality through online reviews on brand image in Ayam Geprek Basmallah Type of quantitative research with a descriptive approach. The research sample was 85 respondents. Data collection techniques using questionnaires. Data analysis techniques use path analysis. The results showed 1) brand  image has a positive and significant influence on product quality. 2) Brand image  has a positive and significant influence on online reviews.3) Consumer sentiment has a positive and significant influence on product quality.4) Consumer sentiment  has a positive and significant influence on online reviews.   5)Online reviews have a positive and significant effect on product quality
Co-Authors Muhafidhah Novie