Nusantara Journal Of Management Business (NUMABI)
Vol. 1 No. 01 (2023): Nusantara Journal Of Management Business

Sales Strategy Analysis Small Traders at Ampera Waterpark Cipanas

Akhmad Hidayat Nurul Akbar (STIE Latifah Mubarokiyah)
Ade Yusuf (STIE Latifah Mubarokiyah)



Article Info

Publish Date
28 Jul 2023

Abstract

Study This aim For know 1) Profile trader small at Ampera Waterpark Cipanas , 2) How much good sales strategy trader small at Ampera Waterpark Cipanas . Method Research used _ in study This is method descriptive qualitative . Data used in study This namely primary and secondary data . Withdrawal technique sample in study This use total sampling or sampling saturated , that is all element population chosen as sample i.e. 15 traders small at Ampera Waterpark Cipanas . Analysis tools used _ is in a manner especially qualitative _ formerly tested validity and reliability the data . Research results show that : 1) Profile trader small sell product goods and services , 2) Sales strategy trader small at Ampera Waterpark Cipanas is very good , 3) Research results showing results recapitulation about indicator strategy Sales , got a total score of 642 is on point 630 – 750 is classified as very good and has score highest in statement number 4 and number 7 with score 69. Meanwhile very low value contained in the statement number 5 with score 60. In whole based on results on that sales strategy trader small in Ampera Waterpark Cipanas on the very good classification .

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Journal Info

Abbrev

numabi

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

Nusantara Journal Of Management Business (NUMABI) is a blind peer-reviewed journal devoted to the publication of quality research results in the field of management and other related fields. All articles in the NUMABI journal are open access, allowing them to be freely accessed online without ...