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Nusantara Journal Of Management Business (NUMABI)
Published by LKP DCI
ISSN : 3025289X     EISSN : 30249015     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Nusantara Journal Of Management Business (NUMABI) is a blind peer-reviewed journal devoted to the publication of quality research results in the field of management and other related fields. All articles in the NUMABI journal are open access, allowing them to be freely accessed online without requiring any subscription.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 18 Documents
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Sales Strategy Analysis Small Traders at Ampera Waterpark Cipanas Akhmad Hidayat Nurul Akbar; Ade Yusuf
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 01 (2023): Nusantara Journal Of Management Business
Publisher : LKP DCI

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Abstract

Study This aim For know 1) Profile trader small at Ampera Waterpark Cipanas , 2) How much good sales strategy trader small at Ampera Waterpark Cipanas . Method Research used _ in study This is method descriptive qualitative . Data used in study This namely primary and secondary data . Withdrawal technique sample in study This use total sampling or sampling saturated , that is all element population chosen as sample i.e. 15 traders small at Ampera Waterpark Cipanas . Analysis tools used _ is in a manner especially qualitative _ formerly tested validity and reliability the data . Research results show that : 1) Profile trader small sell product goods and services , 2) Sales strategy trader small at Ampera Waterpark Cipanas is very good , 3) Research results showing results recapitulation about indicator strategy Sales , got a total score of 642 is on point 630 – 750 is classified as very good and has score highest in statement number 4 and number 7 with score 69. Meanwhile very low value contained in the statement number 5 with score 60. In whole based on results on that sales strategy trader small in Ampera Waterpark Cipanas on the very good classification .
THE INFLUENCE OF CAREER DEVELOPMENT AND COMPENSATION PERCEPTIONS OF COMPANIONSHIP ON WORK PRODUCTIVITY (Survey of District PKH Facilitators Tasikmalaya) Iwan Sugianto; Muhammad Nurdin Yusuf; Melia Dianty
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 01 (2023): Nusantara Journal Of Management Business
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Study This aim For know The influence of career development on the work productivity of PKH assistants in Tasikmalaya Regency and The effect of compensation on the work productivity of PKH assistants in Tasikmalaya Regency Good in a manner Partial or simultaneous . Method Research used _ in study This is method descriptive qualitative . Data used in study This namely primary and secondary data . Withdrawal technique sample in study This using total sampling or saturated sampling , ie all element population chosen as sample that is Population in research This is whole all PKH Facilitators in Tasikmalaya Regency totaling 311 people Analysis tools used _ is in a manner especially qualitative _ formerly tested validity and reliability the data . Research results show that : H1 CR value at 2.320 P value at 0.020, results the showing CR values above 1.96 (9.718> 1.96) and P values below 0.05 (0.000 <0.05). this _ showing that hypothesis 1 (H1) is accepted because mark estimate obtained 0.162, meaning that with exists development career so will increase productivity Work district PKH assistant Tasikmalaya by 16.2% each One percent . hypothesis 2 (H2) is accepted because mark estimate For compensation obtained 0.160, that is that with exists compensation so will increase productivity Work of 16.0 % each One percent .
ANALYSIS STRATEGY MARKETING VEHICLE EDUCATION SUKAHAJI WATERBOOM R. Hozin Abdul Fatah; Oxsa Setiawan
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 01 (2023): Nusantara Journal Of Management Business
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Study This aim For know For know how the marketing strategy is carried out Vehicle Education Sukahaji water boom . In this study the approach used by the author is descriptive qualitative, Research done in Vehicle Education Sukahaji Waterboom Kabu paten _ Nice having its address at Jl Raya Cihaurbeuti, RT.001 / RW.001 Sukahaji Village, District Cihaurbeuti, Ciamis Regency Java Province West . Retrieval technique sample in research This is purposive sampling. Method data analysis used adag SWOT analysis with matrix used _ are IFAS (Internal Strategy factors analysis Summary) and EFAS ( External Strategy factors Analysis Summary). For informants in this study, researchers grouped informants into 2 (two) groups, namely key informal, namely the top manager or general manager at the Sukahaji Waterboom Education Center, and the second, namely the main informants who have authority in deciding strategic policies at the Sukahaji Education Forum. water boom . From the results of the analysis on the IFAS table, the strengths and weaknesses have a total score of 2.34. So it indicates that the internal position of the company is very strong. Caused by a variety of products and also a strategic location and affordable prices ; opportunity and threat factors have a total score of 2.43. Because the total score is more than half of 4.0, this means that this indicates that change responds well to existing opportunities and avoids threats that come from competitors or from unforeseen circumstances (weather).
Energizing Organizational Learning Process: Role Model for Increasing MSME Performance in Indonesia Asep Saeful Falah; Aneu Yulianeu; Hendi Sobari
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 01 (2023): Nusantara Journal Of Management Business
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Paper This aim For test Energizing organizational Learning process effect on improvement the performance of embroidery MSMEs in Indonesia in dynamic environment . _ Survey quantitative carried out in the MSME Embroidery sector Tasikmalaya . For reach objective study empirical this , analyzed of 280 samples . Studies This offers a conceptual model for energizing organizational learning process on the increase the performance of embroidery MSMEs in Indonesia in dynamic environment . _ Findings showing that the energizing organizational learning process has effect positive on performance organizations in the embroidery MSME industry . Writer argue that energizing organizational learning process moderates leadership transformational and performance organization . one of the research suggestions more carry on is implementing energizing organizational learning with style leadership besides transformational eladership and implemented in umkm who don't use technology in help work his . studies This discuss gap in literature and practice leadership transformational , check interaction between energizing organizational learning processes and efficacy Work MSME team .
PURCHASE DECISION: PRODUCT STRATEGY, PRICE, PROMOTION AND DISTRIBUTION Hendi Sobari; Samsudin
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 01 (2023): Nusantara Journal Of Management Business
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The purpose of this study was to determine the effect of product strategy, price, promotion and distribution on customer purchasing decisions for beverage products, Hydro Coco both partially and simultaneously in the city of Tasikmalaya. The object of research is the customer of Hydro Coco beverage products in the city of Tasikmalaya . The research method uses path analysis. Data collection was obtained through observation, questionnaires, and a literature study. Sampling using the Proportionate Stratified Random Sampling technique, the questionnaires distributed were 182 (one hundred and eighty-two) distributed in 7 (seven) Sports Gymnasiums in the city of Tasikmalaya. Based on the results of this study, it can be concluded that partially product strategy has no effect on purchasing decisions, prices, promotions, and distributions affect purchasing decisions, jointly product, price, promotion, and distribution have a significant effect on purchasing decisions.
The Effect of Work Environment and Work Discipline on Employee Performance (Case Study on CV. Jamal Handy Craft Rajapolah Tasikmalaya) Adi Robith Setiana; Aldi
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 01 (2023): Nusantara Journal Of Management Business
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This study aims to determine the effect of the work environment and work discipline on employee performance (Case Study at CV. Jamal Handy Craft Rajapolah Tasikmalaya. This research uses non-parametric research methods with a quantitative approach and a qualitative approach (Mix Methode) with a planned research location at CV. Jamal Handy Craft is located at Jalan Raya Rajapolah No. 315 Margasari Rajapolah, Tasikmalaya Regency. The results showed that from the calculation results of SPSS.25 it was obtained that fcount was 88.588 while ftable was 3.21 meaning fcount > ftable. Then it can be concluded that Ho is rejected and Ha is accepted. This shows that the variables Work Environment and Work Discipline have a positive and significant effect on CV. Jamal Handy Craft Rajapolah Tasikmalaya.
The ANALYSIS OF CAPITAL ASSET PRICING MODEL (CAPM) AND REWARD TO VARIABILITY RATIO (RVAR) AS A BASIS FOR STOCK INVESTMENT DECISION MAKING Zainal Abidin; Dyah Ciptaning LSW; Halimatus Syadiah
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 2 (2024): Nusantara Journal Of Management Business
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Study This aim For analyze grouping efficient stock or worthy as alternative For compile A good portfolio with use Capital Asset Pricing Model ( CAPM) method . Then the suitability of these shares can be sorted based on the optimal level of return and risk level using the Reward To Variability Ratio (RVAR). The method used in this research is a descriptive method with a quantitative approach. The sample used is the share movement of all companies listed on the LQ45 index on the Indonesia Stock Exchange during 2020-2023 with a total of 5 companies.
The CAPM METHOD AS A TOOL FOR MEASUREMENT OF STOCK INVESTMENT EFFICIENCY Nanang Rusliana; Salma Huda Aulia
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 2 (2024): Nusantara Journal Of Management Business
Publisher : LKP DCI

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In every investment decision, considerations such as financial information, calculations and adequate analyzes are required. This is necessary to choose stock investments that promise a level of profit with certain risks. If investors hope to obtain a high level of profit, then they must be willing to bear high risks as well. For this reason, investors should choose efficient shares in investing, namely shares that provide a certain level of profit with a minimum level of risk or that provide a certain level of risk with a maximum level of profit. CAPM is a model used to explain the relationship between systematic risk and profit levels. The expected profit is determined by the amount of systematic risk (beta), namely the sensitivity of a stock to the market. Stocks with a beta of more than one are stocks that are very sensitive to market growth, so they are called defensive stocks, namely stocks that are less sensitive to the market.
The CONSUMER SATISFACTION STUDY AT ALFAMART CIAWI: THE SIGNIFICANT ROLE OF RESPONSIVENESS AND LOCATION IN CONSUMER SATISFACTION Hendi Sobari
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 2 (2024): Nusantara Journal Of Management Business
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This study aims to analyze the level of consumer satisfaction at Alfamart Ciawi and evaluate the significant role of two main factors, namely responsiveness and store location in determining consumer satisfaction. This research uses a survey method with a questionnaire distributed to a sample of consumers who shop at Alfamart Ciawi. Data collection was carried out by analyzing consumer perceptions of the responsiveness of services provided by Alfamart employees and store locations. The collected data is analyzed using statistical techniques such as regression to determine the relationship between the independent variables (responsiveness and location) and the dependent variable (consumer satisfaction). The research results show that responsiveness and store location have a significant influence on consumer satisfaction at Alfamart Ciawi. These findings provide valuable insight for Alfamart Ciawi management to improve service quality and pay attention to location factors to strengthen customer attraction.
The CAPITAL ASSET PRICING MODEL ANALYSIS (CAPM) IN STOCK INVESTMENT DECISION MAKING Sri Sudiarti Sri Sudiarti; Doni
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 2 (2024): Nusantara Journal Of Management Business
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This research aims to determine various stock investments with the Capital Asset Pricing Model (CAPM) method, to help investors pick efficient and inefficient stock. The population in this study are all companies listing in Jakarta Islamic Index. The sampling technique used was purposive sampling method and acquired 16 stocks. The results show that there was positive relationship or non linear relationship between systematic risk and expected return. There are 13 stocks included on efficient and investment decisions should be taken by investors was to buy efficient stocks, while there are 3 stocks included on inefficient and investment decisions should be taken by investors was to sell inefficient stocks.

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