Persepsi Efektivitas Layanan dan Strategi Pemasaran BRILink terhadap Kepuasan Pelanggan di Sampit: Studi Kasus pada Grup BRILink HS Sampit

Nuraini, Naseha
Bambang Sutejo

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

This exploration depends on observational information as a survey which shows the consequences of the respondents' responses to the examination about BRILink HS Sampit. In response to this, the authors conducted observational data-based research with the goal of obtaining precise outcomes. This study aims to accomplish the following: 1) determining whether customer satisfaction is influenced by service, and 2) determining whether customer satisfaction is influenced by marketing strategy. Using a questionnaire with 100 respondents, data were gathered. While the information examination procedure utilized is quantitative investigation, utilizing numerous direct relapse. Purposive sampling was used as the sampling method.