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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nuraini, Naseha
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Persepsi Efektivitas Layanan dan Strategi Pemasaran BRILink terhadap Kepuasan Pelanggan di Sampit: Studi Kasus pada Grup BRILink HS Sampit Nuraini, Naseha; Bambang Sutejo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.988

Abstract

This exploration depends on observational information as a survey which shows the consequences of the respondents' responses to the examination about BRILink HS Sampit. In response to this, the authors conducted observational data-based research with the goal of obtaining precise outcomes. This study aims to accomplish the following: 1) determining whether customer satisfaction is influenced by service, and 2) determining whether customer satisfaction is influenced by marketing strategy. Using a questionnaire with 100 respondents, data were gathered. While the information examination procedure utilized is quantitative investigation, utilizing numerous direct relapse. Purposive sampling was used as the sampling method.
Co-Authors Bambang Sutejo, Bambang