Jurnal Vicidi
Vol. 6 No. 2 (2016): VICIDI

PERANCANGAN BRAND AKTIVASI DAN MEDIA PROMOSI UNTUK APLIKASI UNDANGAN PERNIKAHAN “OURSTORIES”

Evelyn Aloysia (Unknown)
Ferryanto Chia (Unknown)

Article Info

Publish Date
05 Feb 2020

Abstract

This design is made in order to make a brand activation and promotional media for Ourstories wedding invitation apps. Ourstories is a business that works in the field of wedding invitation based on digital apps, so it requires the brand activation and promotion of the right media so it can be recognized by the target market of Ourstories. Brand activation strategies undertaken by Ourstories is following a wedding exhibition and event promotion through social media.

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Journal Info
Jurnal Vicidi
Website

Abbrev

vicidi

Publisher

Universitas Ciputra Surabaya

Subject

Arts Humanities Social Sciences

Description

Vicidi Journal is published twice a year in June and December by the Visual Communication Design Department of Ciputra University. Vicidi Journal contains the results of research on theory, planning in the creative industry in general, implementation and design management, especially in the field of ...