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Evelyn Aloysia
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PERANCANGAN BRAND AKTIVASI DAN MEDIA PROMOSI UNTUK APLIKASI UNDANGAN PERNIKAHAN “OURSTORIES” Evelyn Aloysia; Ferryanto Chia
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1057

Abstract

This design is made in order to make a brand activation and promotional media for Ourstories wedding invitation apps. Ourstories is a business that works in the field of wedding invitation based on digital apps, so it requires the brand activation and promotion of the right media so it can be recognized by the target market of Ourstories. Brand activation strategies undertaken by Ourstories is following a wedding exhibition and event promotion through social media.
Co-Authors Ferryanto Chia