Jurnal Ekonomi
Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023

THE INFLUENCE OF PACKAGING AND PRICE ON PURCHASING DECISIONS SAPARUA PALM SUGAR IN AMBON CITY MEDIATED BY CUSTOMER SATISFACTION

Silfiena Siahainenia (Pattimura University)
Rukmuin Wilda Payapo (Pattimura University)

Article Info

Publish Date
15 Nov 2023

Abstract

This research aims to examine the influence of packaging and price on purchasing decisions for Saparua palm sugar in the city of Ambon. The population in this study were Ambon city residents who bought and consumed Saparua palm sugar with a sample size of 126 respondents. The research results explain that packaging and price influence purchasing decisions mediated by consumer satisfaction. The advice that can be given is that Saparua palm sugar businesses are more innovative in making representative packaging so that the product can reach a wider market.

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Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...