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All Journal Jurnal Ekonomi
Rukmuin Wilda Payapo
Pattimura University
Economics, Econometrics & Finance

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THE INFLUENCE OF PACKAGING AND PRICE ON PURCHASING DECISIONS SAPARUA PALM SUGAR IN AMBON CITY MEDIATED BY CUSTOMER SATISFACTION Silfiena Siahainenia; Rukmuin Wilda Payapo
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to examine the influence of packaging and price on purchasing decisions for Saparua palm sugar in the city of Ambon. The population in this study were Ambon city residents who bought and consumed Saparua palm sugar with a sample size of 126 respondents. The research results explain that packaging and price influence purchasing decisions mediated by consumer satisfaction. The advice that can be given is that Saparua palm sugar businesses are more innovative in making representative packaging so that the product can reach a wider market.
Co-Authors Silfiena Siahainenia