<![CDATA[This research explores the use of social media, especially Instagram and Facebook, in promoting tourism destinations, namely Bukit Anak Dara in Sembalun, East Lombok. Bukit Anak Dara is a destination with challenging climbing terrain, attracting tourists with its beautiful natural views and extreme challenges. The research method used in this research is qualitative research with a phenomenological approach which aims to describe the meaning of life experiences experienced by several individuals. The results of interviews with social media admins at Bukit Anak Dara revealed that Instagram is a very effective platform in attracting the attention of the younger generation with visualization. strong and high engagement. Instagram Stories are also used to provide real-time views of destinations, creating urgency to visit. On the other hand, Facebook still has a role in reaching wider demographic groups and building strong online communities. In conclusion, the use of social media, especially Instagram, helps increase awareness and interest among tourists in visiting Bukit Anak Dara. Social media also allows these destinations to interact with audiences, publish content quickly and reach a wide audience. With an integrated strategy that utilizes the strengths of each platform, Bukit Anak Dara continues to promote itself as an attractive tourism destination in East Lombok.]]>
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