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All Journal Jurnal Ekonomi Electronic Journal of Education, Social Economics and Technology
Muh Salahuddin
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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The Effectiveness Of Social Media (Facebook And Instagram) In The Promotion Of Bukit Anak Dara Sembalun Tourism, East Lombok Wiwin Sugio Purnomo; Muh Salahuddin
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This research explores the use of social media, especially Instagram and Facebook, in promoting tourism destinations, namely Bukit Anak Dara in Sembalun, East Lombok. Bukit Anak Dara is a destination with challenging climbing terrain, attracting tourists with its beautiful natural views and extreme challenges. The research method used in this research is qualitative research with a phenomenological approach which aims to describe the meaning of life experiences experienced by several individuals. The results of interviews with social media admins at Bukit Anak Dara revealed that Instagram is a very effective platform in attracting the attention of the younger generation with visualization. strong and high engagement. Instagram Stories are also used to provide real-time views of destinations, creating urgency to visit. On the other hand, Facebook still has a role in reaching wider demographic groups and building strong online communities. In conclusion, the use of social media, especially Instagram, helps increase awareness and interest among tourists in visiting Bukit Anak Dara. Social media also allows these destinations to interact with audiences, publish content quickly and reach a wide audience. With an integrated strategy that utilizes the strengths of each platform, Bukit Anak Dara continues to promote itself as an attractive tourism destination in East Lombok.
Bibliomatric Analysis : Promotion of Halal Tourism on Social Media Muh Alamsyah; Muh Salahuddin; Sobihatun Nur
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.190

Abstract

This study aims to analyze the bibliometric characteristics and publication trends of scientific research on halal tourism in Indonesia based on data from the Scopus database. Data collection was conducted in May 2024 using the keyword "halal tourism" and covered the period from 2019 to 2024. Data analysis was performed using the VOSviewer application. The results show an increasing number of scientific publications related to halal tourism in Indonesia in the Scopus database. The *Journal of Islamic Marketing* emerged as the most popular journal, and articles were the dominant type of document. The Scopus database analysis was applied to conduct a systematic literature review in this study. There are six research clusters based on a keyword-based search approach. The keywords "economic growth" and "perceived value" emerged as focal points of recent research in 2022. Articles on halal tourism continue to grow. The analysis results indicate that the halal industry, in the context of scientific publications, has developed significantly, as evidenced by the substantial number of publications in the halal industry sector. KEY WORDS:  Halal Tourism, Social Media.
Co-Authors Muh Alamsyah Sobihatun Nur Wiwin Sugio Purnomo