Bisnis Net : Jurnal Ekonomi dan Bisnis
Vol 6, No 2 (2023)

PENGARUH HARGA, PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN JASA OJEK ONLINE (MAXIM KOTA BENGKULU)

Bayu Putra Ananda (Universitas Prof.Dr.Hazairin,SH Kota Bengkulu)
Syofian Syofian (Universitas Prof.Dr.Hazairin,SH Kota Bengkulu)
Markoni Markoni (Universitas Prof.Dr.Hazairin,SH Kota Bengkulu)

Article Info

Publish Date
15 Dec 2023

Abstract

This study was  determine the effect price promotion and service quality customer satisfaction  online motorcycle taxi services. populationthis study people the cityBengkulu who Maxim application. The number samples obtained 120 respondents using  16 formula. data analysis method used  multiple linear regression. The results study show that (1) Price  no significant effect on Online Motorcycle taxi services Maxim Bengkulu City, (2) Promotion has significant effect on Online Motorcycle taxi services Maxim Bengkulu City, (3) Quality  not significantly affect Online Motorcycle taxi services Maxim Bengkulu City, (4) Customer satisfaction  no significant effect on online taxi services Maxim Bengkulu City.

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Journal Info
Bisnis Net : Jurnal Ekonomi dan Bisnis
Website

Abbrev

bisnet

Publisher

Universitas Dharmawangsa

Subject

Economics, Econometrics & Finance

Description

Bisnisnet adalah Jurnal Ekonomi dan Bisnis yang ditertbitkan dan dikelola oleh Fakultas Ekonomi dan Bisnis Universitas Dharmawangsa (FEB UNDHAR). Jurnal ini diharapakan dapat menjadi alat informasi dan sosialisasi mengenai hasil-hasil penelitian yang mempunyai relevansi dengan : Manajemen Pemasaran ...