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All Journal Primanomics : Jurnal Ekonomi & Bisnis Creative Research Management Journal Bisnis Net : Jurnal Ekonomi dan Bisnis Journal of Economics and Business Letters Journal of Trends Economics and Accounting Research
Syofian
Universitas Prof Dr Hazairin SH Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENGARUH CITRA PERUSAHAAN, EKSPEKTASI DAN KUALITAS PELAYANAN TERHADAP TERHADAP LOYALITAS NASABAH BANK BRI KC BENGKULU Syofian Syofian
Creative Research Management Journal Vol 3 No 2 (2020): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i2.1567

Abstract

This article was created to see anything that has a major impact on the company's image,expectations, and service quality on customer loyalty of BRI KC Bengkulu Bank. Thisresearch is associative. The type of data used is qualitative data and quantitative data withprimary data sources and secondary data. With the sampling technique using accidentalsampling technique where the customer who is the sample is the customer who is there atthe time the researcher was doing the research. In conducting research, the data collectedwill be used to solve existing problems so that the data must be truly reliable and accurate.The data methods used here include interviews, observations, questionnaires or a list ofquestions. These are techniques used by compiling closed questions and must be filled in byrespondents by selecting one of the available alternative answers. The research results areexpected to serve as a reference for the company's image, expectations and company qualityas well as loyalty and serve as input for Bank BRI to grow customer loyalty
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PT. PELINDO II CABANG BENGKULU. Syofian Syofian
Creative Research Management Journal Vol 1 No 1 (2018): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.571 KB) | DOI: 10.32663/crmj.v1i1.618

Abstract

This research was conducted to find out and measure the variable quality of service (tangible, reliability, responsiveness, assurance, emphaty) significantly influence customer satisfaction PT. Pelindo II Cab. Bengkulu. The method of data collection is carried out by observation and questionnaire methods. The results showed the dimensions of Tangible service quality (X1), Reability (X2), Responsiveness (X3), Assurance (X4) and Emphaty (X5), together had a positive effect. Regression equation Y = 4.721 + 0.207 X1 + 0.222 X2 + 0.182 X3 + 0.350 X4 - 0.394 X5. F test amounted to 27,221 while F table 2,31, means F-count> F-table (27,221> 2,31). The results show the quality of tangible, reability, responsiveness, assurance, and empathy services together have a positive and significant effect on the variable customer satisfaction. The t test is known to show the Tangibles Variable t count of 3.384. This value is greater than t table (3,384> 1,986). Reliability Variables t count at 3.058 this value is greater than t table (3.058> 1.986). The Responsiveness variable t counts for 1,992 this value is greater than t table (1992> 1,986). Variable Assurance t count at 6,576, this value is greater than t table (6,576> 1,986). Empathy variable has a value of t count of -7,259. This value is greater than t table (-7.259 <1,986)
Investigating tourist visit behavior in Bengkulu, Indonesia: The role of satisfaction, trust, and price Syofian; Markoni; Fauzan; Idham Lakoni
Journal of Economics and Business Letters Vol. 3 No. 2 (2023): April 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v3i2.202

Abstract

Bengkulu, a rapidly developing tourism destination in Indonesia, presents a unique context for understanding tourist behavior. This study investigates the influence of satisfaction, trust, and price on tourist visit behavior in Bengkulu. Using a sample of 340 tourists and employing Structural Equation Modeling (SEM), the study tests the relationship between these variables. Results indicate that both satisfaction and trust have a significant positive impact on visit behavior. However, the price does not significantly influence visit behavior. These findings underscore the importance of enhancing tourist satisfaction and building trust to improve visit behavior in Bengkulu. The findings also suggest that price, in this particular context, might not be a crucial determinant for tourists' decisions to visit. This study contributes to the literature on tourist behavior and provides practical implications for destination marketing in Bengkulu and similar emerging tourist destinations.
Analisis Pengaruh Persaingan, Lokasi, Proses dan Fasilitas Terhadap Pemasaran Perumahan Ragil Sunahar; Syofian; Veny Puspita
Journal of Trends Economics and Accounting Research Vol 3 No 4 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i4.603

Abstract

This study aims to analyze the influence of competition, location, process and facilities on purchasing decisions for Housing PT Hunian Semarak Sejahtera Bengkulu City. The population in this study were all consumers who bought PT. The sample in this research is 128 samples. The nature of the research used is descriptive quantitative and the sampling method used in this research is purposive sampling method. The data used in this study are primary data and secondary data. The data analysis method used in this study is multiple regression analysis with the help of the IBM SPSS application program. The results of the analysis show that (1) the competitive variable influences the purchasing decision, (2) the location variable influences the purchasing decision, (3) the process variable influences the purchasing decision, (4) the facility variable influences the purchasing decision, (5) competition, location , Process and Facilities influence simultaneously on purchasing decisions.
Pengaruh Pengaruh Person Organization Fit, Person Job Fit dan Instrinsic Motivation Terhadap Job Satisfaction Pada Karyawan Apriano Rinaldo Putra; Syofian; Sintia Safrianti
Journal of Trends Economics and Accounting Research Vol 3 No 4 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i4.720

Abstract

Human resource management has an important role in fulfilling the smooth running of activities in an organization. Organizations that are driven by human resources must have the same specifications as the needs of the organization, so as to increase the efficiency and effectiveness of carrying out tasks in order to achieve organizational goals. For this reason, human resource management must look for factors that can encourage job satisfaction from their employees. The following factors that are thought to have an influence on employee job satisfaction are person organization, person job fit, and intrinsic motivation. The method used in this research is descriptive quantitative approach (explanatory research). The population in this study were all employees at the Grage Resort Bengkulu hotel and the sample used in this study totaled 59 people. The sampling technique (sampling) in this study using total sampling. Data analysis in this study was using the t test (Partial Coefficient Test), f test (Joint Regression Coefficient Test) and the coefficient of determination test with a significance level. The results showed that the significant value of the f test results between Variable X1 (Person Organization Fit) has a significant value of 0.001, so 0.001 ≤ 0.05 means that X1 has a significant effect on Y. X2 (Person Job Fit) has a significant value of 0.000, therefore 0.001 ≤ 0.05, this means that X2 has a significant influence on Y. And (Intrinsic Motivation) on Y (Job Satisfaction has a significant value of 0.072, therefore 0.001 ≥ 0.05, this means that X3 on Y does not have a significant effect. Therefore X1, X2 and X3 on Y have a significant effect. So that the results of the hypothesis in this research is that there is a significant influence between Person Job Fit and Person Organization Fit at Hotel Grage Resort Bengkulu.
Pengaruh Country Of Origin, Lifestye, Perceived Quality Dan Produk Atribut Terhadap Keputusan Pembelian Handpone Merek Apple Di Kota Bengkulu Febbyola Nanda Amita; Syofian Syofian; Sintia Safrianti
Primanomics : Jurnal Ekonomi & Bisnis Vol. 21 No. 3 (2023): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v21i3.2131

Abstract

Tujuan penelitian yaitu buat mengetahui adakah pengaruh country of origin, lifestyle, perceived quality, produk atribut terhadap keputusan pelanggan Handphone Merek Iphone di Kota Bengkulu. Penelitian menggunakan pendekatan kuantitatif menyebarkan kuisioner. Populasi studi ialah pelanggan Handphone Merek Iphone, 100 sampel yang dipilih untuk mewakili pelanggan Handphone Merek Iphone. Saranan Penelitian menerapkam SPSS 22. Analisis regresi linear berganda, uji hipotesis uji t, uji F, dan koefisien determinasi juga digunakan teknik yang digunakan untuk analisis data. . Studi menunjukkan (1) Country Of Origin tidak berpengaruh signifikan pada keputusan pembelian konsumen pada handphone merek Iphone, (2) Lifestyle tidak berpengaruh signifikan pada keputusan pembelian konsumen pada handphone merek Iphone, (3) Perceived Quality berpengaruh signifikan pada keputusan pembelian konsumen pada handphone merek Iphone, (4) Produk Atribut berpengaruh signifikan pada keputusan pembelian konsumen pada handphone merek Iphone, (5) Country Of Origin, Lifestyle, Perceived Quality dan Produk Atribut berpengaruh simultan pada keputusan pembelian konsumen pada handphone merek Iphone.
Pengaruh Digital Marketing, Influencer dan Media Sosial Terhadap Konsumen Christian Nano Putra; Syofian; Idham Lakoni
Journal of Trends Economics and Accounting Research Vol 3 No 4 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i4.666

Abstract

This study aims to find out whether digital marketing, influencers and social media have an effect on consumers at the Kevin Sport & Florist Bengkulu Shop. The population in this study are all consumers who shop at the Kevin Sport & Florist Bengkulu Store. The sample of this research is 180 people. In this study the sampling technique used was accidental sampling technique. The method of analysis of this research is a quantitative method using multiple linear regression analysis tools, multiple correlation, determination, t test and F test which are processed using IBM SPSS 21 software. From the results of the study it can be concluded that partially, digital marketing has no effect on consumers, influencers have an effect on consumers and social media has an effect on consumers. Simultaneously, digital marketing, influencers and social media influence consumers at the Kevin Sport & Florist Bengkulu Shop
PENGARUH HARGA, PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN JASA OJEK ONLINE (MAXIM KOTA BENGKULU) Bayu Putra Ananda; Syofian Syofian; Markoni Markoni
Bisnis-Net Vol 6, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v6i2.3494

Abstract

This study was  determine the effect price promotion and service quality customer satisfaction  online motorcycle taxi services. populationthis study people the cityBengkulu who Maxim application. The number samples obtained 120 respondents using  16 formula. data analysis method used  multiple linear regression. The results study show that (1) Price  no significant effect on Online Motorcycle taxi services Maxim Bengkulu City, (2) Promotion has significant effect on Online Motorcycle taxi services Maxim Bengkulu City, (3) Quality  not significantly affect Online Motorcycle taxi services Maxim Bengkulu City, (4) Customer satisfaction  no significant effect on online taxi services Maxim Bengkulu City.
Co-Authors Apriano Rinaldo Putra Bayu Putra Ananda Christian Nano Putra Dafa Saelendra Fauzan Fauzan Febbyola Nanda Amita Idham Lakoni Janusi Waliamin Markoni Markoni Puspita, Veny Ragil Sunahar Sintia Safrianti