Jurnal Ilmiah Universitas Batanghari Jambi
Vol 24, No 1 (2024): Februari

Pengaruh Tingkat Kepercayan, Kualitas Produk dan Harga Terhadap Keputusan Pembelian pada Home Industri Gula Aren di Muara Bulian

Muryati Muryati (Unknown)
Wahya Iffa Lubis (Unknown)
Sri Rosmawati (Universitas Graha Karya Muara Bulian)

Article Info

Publish Date
16 Feb 2024

Abstract

The aim of this research is to determine the influence of the level of trust, product quality, price on purchasing decisions for palm sugar in Muara Bulian. The research was conducted using quantitative descriptive research, the population of this research were all direct buyers of palm sugar in the city of Muara Bulian, namely 75 regular customers. The research results show that simultaneous and partial testing shows that each variable has a positive and significant effect on the decision to purchase palm sugar in Muara Bulian.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...