INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Vol. 2 No. 2 (2024): FEBRUARY

CUSTOMER SATISFACTION AT RR CAFE DELIMA PEKANBARU INFLUENCED BY FACILITIES AND MENU VARIATIONS

Librina Tria Putri (Management Study Program, Bangkinang College of Economics, Riau – Indonesia)
Yulizar Baharuddin (Management Study Program, Bangkinang College of Economics, Riau – Indonesia)
Muhammad Nasir (Management Study Program, Bangkinang College of Economics, Riau – Indonesia)



Article Info

Publish Date
20 Jan 2024

Abstract

This research aims to determine the influence of facilities and menu variants oncustomer satisfactionat RR Cafe Delima Pekanbaru. The analysis used in this research was multiple linear analysis with a total of 99 respondents. Hypothesis testing is carried out by simultaneous testing and partial testing. Based on the research results, it can be concluded that the facilities and menu variants simultaneously affectcustomer satisfaction. So arepartially the facilities and menu variants have an influence oncustomer satisfactionat RR Cafe Delima Pekanbaru. Facilities and menu variants have a very strong relationship with customer satisfaction with a contribution of 65.90%. Meanwhile, the remaining 34.10% is determined by other variables not included in this research.

Copyrights © 2024






Journal Info

Abbrev

123

Publisher

Subject

Social Sciences

Description

INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) is a scientific journal that publishes articles in the fields of humanity, social science. Humanities include: Language and Linguistics, History, Literature, Performing Arts, Philosophy, Religion, Fine Arts. Social Science fields of Science include: ...