Journal of Management and Social Sciences
Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences

Strategi Pengelolaan Event, Sponsorhip Dan Patnership Serta Konten Media Sosial Pada PT. Telkomsel Surabaya

Visi Ari Pratiwi (Unknown)
Yanda Bara Kusuma (Unknown)

Article Info

Publish Date
19 Jan 2024

Abstract

PT Telekomunikasi Indonesia Tbk is a company that provides network services. PT Telkomsel Surabaya oversees several card products, namely Telkomsel Postpaid Card, Telkomsel Prepaid Card, and By.U Card. In addition, they also offer modem products such as Orbit and Indihome as part of their sales portfolio. Direct selling is one of the most frequently used promotional and marketing methods by Telkomsel, including organizing events and collaborating with various events through sponsorship and partnerships. This research is written using a descriptive method, analyzing the results directly from the company during the internship period.

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Journal Info
Journal of Management and Social Sciences
Website

Abbrev

Jimas

Publisher

Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Subject

Decision Sciences, Operations Research & Management Social Sciences Transportation

Description

Ilmu manajemen Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Ilmu Sosial : Ilmu Komunikasi Jurnalistik Hubungan Masyarakat Periklanan Televisi dan Film Manajemen ...