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All Journal Journal of Management and Social Sciences Eksekusi: Jurnal Ilmu Hukum dan Administrasi Negara IIJSE
Visi Ari Pratiwi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Optimalisasi Konten Sosial Media dan Artikel Seo untuk Meningkatkan Brand Awareness dan Konversi Penjualan UMKM Rumah Kapas Visi Ari Pratiwi; Acep Samsudin
Eksekusi : Jurnal Ilmu Hukum dan Administrasi Negara Vol. 2 No. 3 (2024): Agustus : Jurnal Ilmu Hukum dan Administrasi Negara
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/eksekusi.v2i3.1352

Abstract

In the digital era, Micro, Small, and Medium Enterprises (MSMEs) face various challenges and opportunities. Social media and Search Engine Optimization (SEO) are promising solutions to increase brand awareness and sales conversions. This study aims to determine the effectiveness of implementing social media and SEO article optimization on the brand awareness and sales conversions of Rumah Kapas MSME. The results showed that optimizing Instagram and Tiktok social media content, as well as SEO articles, successfully increased the brand awareness and sales conversions of Rumah Kapas MSME. This is evidenced by the increase in the number of followers, reach, and engagement on social media, as well as website traffic and sales.
Strategi Pengelolaan Event, Sponsorhip Dan Patnership Serta Konten Media Sosial Pada PT. Telkomsel Surabaya Visi Ari Pratiwi; Yanda Bara Kusuma
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.985

Abstract

PT Telekomunikasi Indonesia Tbk is a company that provides network services. PT Telkomsel Surabaya oversees several card products, namely Telkomsel Postpaid Card, Telkomsel Prepaid Card, and By.U Card. In addition, they also offer modem products such as Orbit and Indihome as part of their sales portfolio. Direct selling is one of the most frequently used promotional and marketing methods by Telkomsel, including organizing events and collaborating with various events through sponsorship and partnerships. This research is written using a descriptive method, analyzing the results directly from the company during the internship period.
The Influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention: A Study on Generation Z Users by.U Provider in Surabaya Visi Ari Pratiwi; Rusdi Hidayat Nugroho; Budi Prabowo; Indah Respati Kusumasari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6901

Abstract

This research seeks to examine the influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention of Generation Z users of By.U Card Providers in Surabaya. This research uses a quantitative approach with an associative research type. The sample size was 200 By.U users from Generation Z in Surabaya, with data collected through questionnaires and literature studies, and analyzed using SPSS Version 30 software. The sampling method applied was purposive sampling, and data analysis was carried out through multiple linear regression analysis. The findings indicate that simultaneously, the three variables have a significant effect on the Purchase Intention of By.U Generation Z users in Surabaya. In partial analysis, both Brand Image and Brand Awareness show a positive and significant influence, while Brand Trust does not significantly affect the Purchase Intention of By.U Generation Z users in Surabaya
Co-Authors Acep Samsudin Budi Prabowo Indah Respati Kusumasari Rusdi Hidayat Nugroho Yanda Bara Kusuma