Journal of Management and Social Sciences
Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences

Analisa Strategi Marketing Kreatif dengan Metode SWOT terhadap UMKM Sate Bandeng Hj Mariyam Serang Banten

Lala Lala (Unknown)
Khorihah Khorihah (Unknown)
Andi Suhandi (Unknown)
Mukhamad Riyadh (Unknown)
Riki Gana Suyatna (Unknown)

Article Info

Publish Date
23 Jan 2024

Abstract

The purpose of this study was to analyze creative marketing strategy using SWOT on MSMEs of sate bandeng Hj. Mariyam. In this study using qualitative data types, and the data sources used are primary data and secondary data. The method used in this study is a SWOT analysis that analyzes strengths, weaknesses, opportunities and threats. From the results of this studystudy was to inform best strategy of creative marketing to get sale increase in sate bandeng Hj. Mariyam.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of Management and Social Sciences
Website

Abbrev

Jimas

Publisher

Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Subject

Decision Sciences, Operations Research & Management Social Sciences Transportation

Description

Ilmu manajemen Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Ilmu Sosial : Ilmu Komunikasi Jurnalistik Hubungan Masyarakat Periklanan Televisi dan Film Manajemen ...