Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi
Vol 4 No 1 (2024): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi - Edisi Februari 2024

Membangun Minat Generasi Z Terhadap Investasi Reksa Dana di Jawa Barat: -

Triana, Betha (Unknown)
Octaviani, Haniifah (Unknown)
Saepudin, Lisnawati (Unknown)
Suryana Rachman, Cinta Chantika (Unknown)
Suherman, Ujang (Unknown)

Article Info

Publish Date
01 Feb 2024

Abstract

Building Generation Z's interest in mutual fund investing is important to educate them about the importance of investing and help them prepare for their financial future. This research aims to identify variables that can influence Generation Z's interest in investing, such as knowledge about investment, financial literacy, risk perception, motivation, promotion, and other factors. This research uses a descriptive qualitative method with a literature study approach. The results of this research show that knowledge, risk, promotion of financial literacy, motivation and perception have a positive influence and convenience has a significant influence on generation Z's interest in investing in mutual funds.

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Journal Info
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi
Website

Abbrev

ambitek

Publisher

Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Ambitek journals publish the results of qualitative and quantitative research in the fields of: Accounting Science - Financial Accounting - Management Accounting - Tax and Taxation - Banking Accounting - Government Accounting - Small Business and MSME Accounting - Auditing and Auditing - Cost ...