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All Journal Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi
Suryana Rachman, Cinta Chantika
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Membangun Minat Generasi Z Terhadap Investasi Reksa Dana di Jawa Barat: - Triana, Betha; Octaviani, Haniifah; Saepudin, Lisnawati; Suryana Rachman, Cinta Chantika; Suherman, Ujang
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 4 No 1 (2024): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi - Edisi Februari 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/ambitek.v4i1.126

Abstract

Building Generation Z's interest in mutual fund investing is important to educate them about the importance of investing and help them prepare for their financial future. This research aims to identify variables that can influence Generation Z's interest in investing, such as knowledge about investment, financial literacy, risk perception, motivation, promotion, and other factors. This research uses a descriptive qualitative method with a literature study approach. The results of this research show that knowledge, risk, promotion of financial literacy, motivation and perception have a positive influence and convenience has a significant influence on generation Z's interest in investing in mutual funds.
Co-Authors Octaviani, Haniifah Saepudin, Lisnawati Suherman, Ujang Triana, Betha