Jurnal Abdimas Bina Bangsa
Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa

PELATIHAN FOTO PRODUK SEBAGAI UPAYA PENINGKATAN PROMOSI UMKM ANUGRAH JAYA IBU SHINTA MALANG

Ni Putu Elvian Andreani (Universitas Bina Nusantara Malang)
Lutfi Tri Atmaji (Universitas Bina Nusantara Malang)
Hindam Basith Rafiqi (Universitas Bina Nusantara Malang)
Wahyu Kurnia Dewi (Universitas Bina Nusantara Malang)



Article Info

Publish Date
03 Mar 2024

Abstract

This community service reviews the problems faced by Mrs Shinta's Anugrah Jaya MSME located in Malang. This MSME produces tempeh, cassava, banana and taro chips which are handmade and manual equipment. The lack of long-term knowledge makes it difficult for Anugrah Jaya Ibu Shinta to compete. From the observation, it was found that there was no maximum utilisation of social media. The business owner has only received messages through the whatshapp platform. Not only that, but product shots are also disproportionate and many parts are cut or not visible due to camera angle errors. This article aims to share the experience of Community Service in the form of product photo training conducted through observation and training methods. The training was conducted through 2 stages, namely the socialisation and practice stages. This photo training aims to enable Mrs Shinta's Anugrah Jaya MSME to package her kripik products in photos that look visually appealing so that they can support product sales

Copyrights © 2024






Journal Info

Abbrev

jabb

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina ...