Jurnal Ekonomi dan Bisnis
Vol 16 No 2 (2022): JEB Vol 16 No 2 Juli 2022

ANALISIS PERILAKU ONLINE IMPULSIVE BUYING: SHOPPING LIFESTYLE, SALES PROMOTION, HEDONIC SHOPPING MOTIVATION DAN PAY LATER

Pertiwi, Dian (Unknown)
Wibowo, Bambang Setia (Unknown)

Article Info

Publish Date
31 Jul 2022

Abstract

This study aims to examine the effect of Shopping Lifestyle, Sales Promotion, Hedonic Shopping Motivation and Pay later on online impulsive buying behavior. This research used a survey design with purposive sampling. In this study, it used a quantitative approach with a sample of 144 Shopee consumers and using Shopee pay later when making transactions. The data source used is primary data using questionnaires. The data analysis method used is multiple linear regression analysis. Based on the results of the study: (1) there is a positive influence of shopping lifestyle on impulsive buying (2) there is no positive influence of sales promotion on impulsive buying (3) there is no positive influence of hedonic shopping motivation on impulsive buying (4) there is a positive influence of pay later on impulsive buying.

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Journal Info
Jurnal Ekonomi dan Bisnis
Website

Abbrev

jeb

Publisher

Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi dan Bisnis is a scientific journal published by the Institute Community Service Institute YKPN School of Business Research. JEB publishing is intended as a medium for presenting scientific works, both in the form of scientific studies and research results in the fields of economics ...