Jurnal Ekonomi dan Bisnis
Vol 16 No 2 (2022): JEB Vol 16 No 2 Juli 2022

PENGARUH HARGA, KUALITAS LAYANAN, CITRA PERUSAHAAN, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN SICEPAT

Irvansyah, Fajar Eggi (Unknown)
Daniel Joel Immanuel Kairupan (Unknown)

Article Info

Publish Date
31 Jul 2022

Abstract

This study was conducted to determine the effect of price, service quality, corporate image, and customer satisfaction on Sicepat customer loyalty. This study uses the descriptive quantitative method. The sample in this study amounted to 102 respondents with a sampling method using purposive random sampling. Collecting respondent data using google form media with the questionnaire method. Analysis of the study data using the SmartPLS 3.0 test tool with the SEM (Structural Equation Modeling) method. The results of this study indicate that price has a significant positive effect on customer satisfaction, service quality has a significantly positive effect on customer satisfaction, company image has a significantly positive effect on customer satisfaction, and customer satisfaction has a significant positive effect on customer loyalty.

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Journal Info
Jurnal Ekonomi dan Bisnis
Website

Abbrev

jeb

Publisher

Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi dan Bisnis is a scientific journal published by the Institute Community Service Institute YKPN School of Business Research. JEB publishing is intended as a medium for presenting scientific works, both in the form of scientific studies and research results in the fields of economics ...