Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Vol. 1 No. 2 (2024): April - September 2024

Edukasi Strategi Pemasaran Sukses Usaha UMKM di Era Digital

Brandinie, Morryessa (Unknown)
Apriwenni, Prima (Unknown)



Article Info

Publish Date
27 May 2024

Abstract

The Covid-19 pandemic has had a major impact on the government and society. Many business actors experienced a decline in sales turnover. This pandemic requires MSME owners to be able to think strategically and dynamically to maintain the businesses they have built. Many MSMEs today are still experiencing difficulties in advancing their businesses. And now business people, to find ideas, carry out administration, market products or services as well as recording and reporting activities, have to utilize effective marketing strategies and must take advantage of digital technology which is increasingly developing at this time. Several marketing strategies can be used to overcome the problems that occur. One thing that is considered very effective in the field of marketing today is adopting various digital media and technologies.

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Journal Info

Abbrev

abdimas

Publisher

Subject

Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan (E-ISSN 3032-3738) mencerminkan semangat pengabdian kepada masyarakat dalam bidang ilmu ekonomi, bisnis, komunikasi, dan informatika. Abdimas (Pengabdian kepada Masyarakat) sebagai pilar utama, jurnal ini merangkum dedikasi untuk memberikan dampak ...