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All Journal ACADEMICS IN ACTION Journal of Community Empowerment Jurnal Manajemen Jurnal Ekonomi Perusahaan Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Morryessa Brandinie
Institut Bisnis Dan Informatika Kwik Kian Gie
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Aspek Psikologi Pendelegasian Manajemen dan Manajemen Biaya Pabrik Roti “Yes” di UPK PIK Pulo Gadung Jakarta Timur Hanif Hanif; Mulyani Mulyani; Supriyanto Karya; Morryessa Brandinie
ACADEMICS IN ACTION Journal of Community Empowerment Vol 1, No 1 (2019)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (652.176 KB) | DOI: 10.33021/aia.v1i1.739

Abstract

The purpose of this program is to provide assistance in order to help businesses to solve their problems in business management. The approach used is observation, interview and discussion with the business founder/owner. The place is in the one of the business unit under the Unit Pengelola Kegiatan Pusat Industri Kecil (PIK), namely ” Yes" Cake Factory. The team managed and explored several problems in the business unit, which are related to book-keeping, work delegation and the control system planning, utilization of cost management such as unit cost calculations, cost control and break event point analysis, and profit-sharing policy. The team also provides a doable solution that can be implemented by the company.
MENAKAR KEKUATAN KUALITAS PRODUK, CITRA MEREK, DAN BRAND PRESTIGE MEMICU MINAT BELI ULANG (Studi Empirik Produk Smartphone OPPO) Morryessa Brandinie
Jurnal Ekonomi Perusahaan Vol. 24 No. 2 (2017): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.325 KB) | DOI: 10.46806/jep.v24i2.441

Abstract

The purpose of this study is to measure the strength of product quality, brand image, and brand prestige can trigger the interest to buy back. This study used primary data sources (first source) with communication techniques and distributed questionnaires to 105 respondents, ie consumers who use OPPO smartphones. Sampling in this research using non probability sampling with judgment sampling technique. Techniques used in the development and testing of models and data processing is a model of structural equations using WarpPLS 4.0 program. And the results obtained in this study indicate that product quality, brand image, and brand prestige have a positive and significant effect on the interest of buy back on OPPO Smartphone product. Keywords: Product Quality, Brand Image, Brand Prestige, Buying Interest
Edukasi Strategi Pemasaran Sukses Usaha UMKM di Era Digital Brandinie, Morryessa; Apriwenni, Prima
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 2 (2024): April - September 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i2.1138

Abstract

The Covid-19 pandemic has had a major impact on the government and society. Many business actors experienced a decline in sales turnover. This pandemic requires MSME owners to be able to think strategically and dynamically to maintain the businesses they have built. Many MSMEs today are still experiencing difficulties in advancing their businesses. And now business people, to find ideas, carry out administration, market products or services as well as recording and reporting activities, have to utilize effective marketing strategies and must take advantage of digital technology which is increasingly developing at this time. Several marketing strategies can be used to overcome the problems that occur. One thing that is considered very effective in the field of marketing today is adopting various digital media and technologies.
Pelatihan Kreasi Konten Menarik dalam Media Sosial bagi Pelaku UMKM di Jakarta Utara Meisyaroh, Siti; Brandinie, Morryessa; Esra, Martha Ayerza; Dasawaty, Elis Sondang
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 1 (2024): Oktober 2024 - Maret 2025
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v2i1.1358

Abstract

In the digital era, social media has become an effective marketing tool for Micro, Small and Medium Enterprises (MSMEs) to increase brand awareness, attract customers and encourage sales. Creating interesting and relevant content is very important so that MSMEs can compete and reach a wider target market. This article discusses various strategies for creating effective social media content for MSMEs, including product promotional content, educational, interactive, behind-the-scenes, viral trends, and customer testimonials. By utilizing these various types of content, MSMEs can build audience engagement, increase credibility and strengthen customer loyalty. The success of a content strategy on social media depends on creativity, consistency, and understanding the needs and preferences of the audience.
Peran Media Sosial Instagram dan Kesadaran Merek dalam Mempengaruhi Keputusan Pembelian Produk Oatside di Jakarta Brandinie, Morryessa; Natasya, Verent
Jurnal Manajemen Vol 14 No 2 (2025): Mei - Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v14i2.1530

Abstract

The growing public awareness of healthy living has encouraged many manufacturers to develop and offer healthier products. Plant-based food and beverage products are one example. Oatside is a plant-based milk drink brand made from oat starch. Oatside was launched in 2022 and actively markets itself on Instagram, gaining a large following in Indonesia, even surpassing the number of followers of other oat milk brands. The goal of this research was to analyze the influence of Instagram social media marketing and brand awareness on Oatside purchasing decisions in the Special Region of Jakarta. The variables used in this study were social media marketing and brand awareness as independent variables, and the dependent variable is defined as purchase decisions . Data were collected from 113 respondents and analyzed using multiple linear regression. Both independent variables showed partially and simultaneously showed a significant positive impact on purchasing decisions, with a joint contribution of 67.3%. Therefore, it can be concluded that Instagram marketing and brand awareness play a significant role in driving Oatside purchases.
Co-Authors Elis Sondang Dasawaty Hanif Hanif Martha Ayerza Esra Mulyani Natasya, Verent Prima Apriwenni Siti Meisyaroh, Siti Supriyanto Karya