Management Studies and Entrepreneurship Journal (MSEJ)
Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)

Pengaruh Social Media Marketing, Kesadaran Merek, Dan Kepercayaan Merek Terhadap Niat Beli

Sari, Septi Kartika (Unknown)
Hayuningtias, Kristina Anindita (Unknown)

Article Info

Publish Date
19 Jan 2024

Abstract

Social media is very important in the purchasing intention activities of someone ho will buy a product online which they do with brand awareness and brand trust.This type of research was carried out using descriptive quantitative processing using SmartPLS 3.3.4 software. Purposive sampling technic was used in this research. Data collection was taken from 124 questionnaires via googlefrom. The result of this research sho that social media marketinh has a positive and significant effect on brand awareness and brand trust. Brand awareness and brand trust have a positive and significant on purchase intention.

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Journal Info
Management Studies and Entrepreneurship Journal (MSEJ)
Website

Abbrev

msej

Publisher

Yayasan Pendidikan Riset dan Pengembangan Intelektual

Subject

Decision Sciences, Operations Research & Management

Description

Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, ...