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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Adjektiva: Educational Languages and Literature Studies
Sari, Septi Kartika
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Social Media Marketing, Kesadaran Merek, Dan Kepercayaan Merek Terhadap Niat Beli Sari, Septi Kartika; Hayuningtias, Kristina Anindita
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4124

Abstract

Social media is very important in the purchasing intention activities of someone ho will buy a product online which they do with brand awareness and brand trust.This type of research was carried out using descriptive quantitative processing using SmartPLS 3.3.4 software. Purposive sampling technic was used in this research. Data collection was taken from 124 questionnaires via googlefrom. The result of this research sho that social media marketinh has a positive and significant effect on brand awareness and brand trust. Brand awareness and brand trust have a positive and significant on purchase intention.
Nilai Marxisme dalam Novel Ronggeng Dukuh Paruk Karya Ahmad Tohari Sari, Septi Kartika; Yanuar, Agregat Illah Nur
Adjektiva: Educational Languages and Literature Studies Vol. 8 No. 1 (2025)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/adjektiva.v8i1.5015

Abstract

Social inequality is a persistent phenomenon that continues to draw attention across various academic disciplines. This inequality manifests in different forms of social mobility, such as disparities in education, employment, healthcare access, and political power—none of which are evenly distributed across societal groups. To understand the dynamics of social inequality, it is essential to employ a theoretical framework that can elucidate the structure of social stratification. One such framework is Marxist theory, which critically examines class disparities within society. This study aims to explore Marxist values as reflected in Ahmad Tohari’s novel Ronggeng Dukuh Paruk, focusing on three key aspects: (1) social and economic inequality, (2) alienation, and (3) ideological domination. Employing a qualitative approach, this research adopts a literary study method. The primary data source is the novel Ronggeng Dukuh Paruk by Ahmad Tohari, with data collected in the form of relevant textual excerpts. The data collection technique involved close reading and note-taking. The findings reveal that the novel presents several elements of social and economic inequality, including poverty and underdevelopment in Dukuh Paruk, limited life choices, the exploitation of women, and the commodification of women as economic tools. The theme of alienation is evident in the character Srintil, particularly through her identity crisis and sense of estrangement. Meanwhile, the analysis of ideological domination highlights the influence of traditional beliefs, ancestral worship, and imposed social ideologies within the community depicted in the novel.
Co-Authors Hayuningtias, Kristina Anindita Yanuar, Agregat Illah Nur