<![CDATA[AbstractThe goal of the campaign design service city is to facilitate the public in public service. Further research conducted with qualitative research methods that will conduct interviews, observation, documentation, and literacy in order to obtain the data used to support the drafting of an ad campaign. Analysis of data using multiple lifetimes, namely data reduction, panyajuan data, and conclusions. After the data is analyzed, it was found a design concept or design keyword advertising campaign is "Excellent". Description of "Excellent" is the realization of quality public services. The concept of "Excellent" aimed at creating a public service that has kenggulan, appropriateness and quality. That is, the concept of "Excellent" is expected to become the best public service. And quality in Mojokerto. Can change the perception of society that previously were thinking long process, should be paced to the relevant agencies and complicated. For the concept of "Excellent" provides an overview of public service bermutunya in Mojokerto Keywords : Animation Explainer, Public Services, Mojokerto Service City]]>
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