In this digital era, Instagram is one of the social media that is popular among people. This presents an opportunity for business people to carry out digital promotions. To promote a business, strong branding is needed.CA-Fiber is a company that operates in the creative industry sector in improving customer branding. As a company that focuses on branding, it must have a strong brand identity to attract customer attention. Good visual content design can help a business to show their branding. This design uses the design thinking method with the stages of empathize, define, ideate, prototype, and test.
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