Persona: Jurnal Psikologi Indonesia
Vol 4 No 02 (2015)

Gaya Hidup Brand Minded dan Intensi Membeli Produk Fashion Tiruan Bermerk Eksklusif Pada Remaja Putri

Wijaya, Resti Athhardi (Unknown)
Djalali, M. As’ad (Unknown)
Sofiah, Diah (Unknown)

Article Info

Publish Date
22 Feb 2016

Abstract

Abstract, The purpose of this study is to determine the relationship between the intention topurchase counterfeit exclusive branded fashion products with brand minded life style. Variablesused in this study consist of the independent variable is brand minded life style (X). While thedependent variable is the intention to purchase counterfeit exclusive branded fashion products (Y).The subject of this study are female adolescents aged between 16 until 19 years in Surabaya. Theanalysis result state that brand minded life style have not significant relationship with the intentionto purchase counterfeit exclusive branded fashion products.Keywords : Brand Minded Life Style, Intention to purchase

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Journal Info
Persona: Jurnal Psikologi Indonesia
Website

Abbrev

persona

Publisher

Universitas 17 Agustus 1945 Surabaya

Subject

Decision Sciences, Operations Research & Management Education Health Professions Physics Social Sciences

Description

Persona: Jurnal Psikologi Indonesia is a peer-reviewed journal, published by Faculty of Psychology Universitas 17 Agustus 1945 Surabaya. Persona Journal was first published in 2012. At first this journal was published three times a year. Starting in 2017 this journal is only published twice a year, ...