THE EFFECT OF SALES PROMOTION AND PRICE DISCOUNT ON IMPULSE BUYING FOR HIJAB CONSUMERS AT AL-HUDA SRAGI ISLAMIC BOARDING SCHOOL BANYUWANGI

Nurul Inayah (Prodi Ekonomi Syariah Fakultas Ekonomi Dan Bisnis Islam Institut Agama Islam Darussalam Blokagug Banyuwangi, Indonesia)
Abdul Kholiq Syafaat (UIN Kyai Haji Ahmad Siddiq Jember, Indonesia)
Ratih Hatma Maghfiroh (Prodi Ekonomi Syariah Fakultas Ekonomi Dan Bisnis Islam Institut Agama Islam Darussalam Blokagug Banyuwangi, Indonesia)

Proceeding of International Conference on Humanity Education and Society
Vol. 2 No. 1 (2023): Second International Conference on Humanity Education and Society (ICHES)

The purpose of this study is: To determine and analyze the influence of sales promotion and price discount variables on the impulse buying variable on hijab consumers at Al-Huda Islamic Boarding School in Sragi Banyuwangi Village. This study uses an explanatory research type with a quantitative approach to the associative model. The results of this study indicate that there is a significant influence between sales promotion and price discount on impulse buying with an effect of 74% and 26% are affected by other factors with a population of 150 and a Sampel picker 20% (30) respondents. The conclusion of this study is there is a significant influx of impulse buying which is influenced by the existence of sales promotion factors and price discount