PENGARUH BRAND AMBASSADOR, BRAND IMAGE, BRAND TRUST TERHADAP MINAT BELI: SEPATU SPECS

Dispar, Kevin Arigi
Anggarawati, Sularsih

Jesya (Jurnal Ekonomi dan Ekonomi Syariah)
Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024

This article aims to examine the influence of brand ambassador, brand image and brand trust on purchase intention. As many as 238 respondents used non-probability techniques in purposive sampling as a sampling technique. This research uses regression analysis tools. The research results show that brand ambassador does not have a significant influence on purchase intention, brand image has a significant influence on purchase intention, then brand trust also has a significant influence on purchase intention in purchasing SPECS sports shoes.