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All Journal Equator Journal of Management and Entrepreneurship JAM : Jurnal Aplikasi Manajemen International Journal of Social Science and Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Revitalisasi : Jurnal Ilmu Manajemen RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Student Journal of Business and Management (SJBM)
Sularsih Anggarawati
Fakultas Ekonomi Universitas Bengkulu
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Implication of Self-Relevant Value and Value of Travelling Consumption on Propensity to Share Electronic Word of Mouth of Traveler Anggarawati, Sularsih; Saputra, Fachri Eka
International Journal of Social Science and Business Vol 5, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.30246

Abstract

This study aims to examine the effect of 3 dimensions of self-relevant value (Reflected Appraisal of Self, Conspicuous Value, and Self-Image Congruity) and 3 dimensions of value of traveling consumption (Desire for Experience Travel, Need for Uniqueness, and Social Esteem) on the tendency for someone to share their experiences on social media (e-WOM). To answer the research objectives, this study uses a quantitative research design using cross sectional time dimension of the study. The questionnaire was used as a sample data collection tool, in which the sampling was done purposively. The data collection method used in this study is by distributing online questionnaires by inserting questionnaires into Google Form, then online questionnaires are distributed through social media such as Facebook, Instagram, and WhatsApp. Appropriate respondents to fill out this questionnaire are people who have visited popular tours in Indonesia, especially young tourists. Data analysis method is planned using Multiple Regression Analysis. The results show that four of the six hypotheses are proven in this study. There are two hypotheses that are rejected, specifically the relationship between conspicuous value on propensity to share e-WOM, and the relationship between self-esteem on propensity to share e-WOM. This study gives a contribution to the body of knowledge on the relationship between self-relevant value and desire to experience travel concepts on propensity of travellers to share their experience on the electronic Word of Mouth (e-WOM).
Pengaruh Harga dan Kualitas Layanan terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pengguna Netflix Sajidah, Nisrins As; Anggarawati, Sularsih
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.5499

Abstract

The aims of the research is to provide knowledge about the relationship between price and service quality on customer loyalty through customer satisfaction among Netflix users. The method used was a purposive sampling method with a sample size of 206 Netflix streaming application users aged 17-25 years who focused on the city of Bengkulu. The research uses SEM with one of the PLS methods using smartpls 4.0 software to get a more detailed understanding of the respondent's perspective. In accordance with the results of statistical tests, price is significantly related to customer satisfaction even though it is low. Service quality is also positively related to customer loyalty, as is customer satisfaction to customer loyalty. For mediation testing using the upsilon v effect method. Price partially mediates customer satisfaction and customer loyalty, but at a structural level the mediating influence is still relatively low. Meanwhile, the mediating influence of service quality fully mediates customer satisfaction and customer loyalty.
Membangun Loyalitas Pengguna Aplikasi Shopback Melalui Program Cashback dan Voucher Diskon Abdullah, Pipit; Anggarawati, Sularsih
REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v12i2.4456

Abstract

The aim of this research is to analyze customer loyalty through the cashback program and discount vouchers provided by the ShopBack application. Descriptive qualitative with survey design is the type of research used. The Shopback application acts as a research object. Interviews with 5 sources who used the ShopBack application were the primary data source used, while comprehensive observations of phenomena in the ShopBack application review feature on the AppStore and PlayStore from January to September 2023 were the secondary data source used. The research results show that cashback and discount vouchers have helped the ShopBack application increase customer loyalty. The ShopBack application has succeeded in creating an attractive online shopping ecosystem for its customers by combining strategy and customer data analysis. This effort can be a good example for other e-Payment applications that want to increase customer loyalty in the competitive digital era.
Social Media Marketing, Product Knowledge Dan Fear Of Missing Out (Fomo) Terhadap Cosmetic Purchase Decision Sariani, Komang Widi; Anggarawati, Sularsih
REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v12i2.4540

Abstract

The many choices of types of cosmetics on the market will certainly affect consumer attitudes in purchase decisions. The purpose of this research is to analyze and determine the influence of social media marketing, product knowledge and fear of missing out on cosmetic product purchase decisions. This study used quantitative methods and had a sample of 200 respondents who purchased cosmetic products. Based on validity tests with Component matrix, reliability tests with Cronbach's alpha and multiple regression analysis consisting of R square test, F test and t test processed using SPSS, it was found that social media marketing has no effect on purchase decisions, Product knowledge has a positive and significant effect on purchase decisions and fear of missing out does not affect the purchase decision of cosmetic products.
The Influence of Online Customer Review and Online Customer Rating Mediated by Consumer Trust on Skintific Product Purchase Decisions via Tiktokshop Kusmawati, Kusmawati; Anggarawati, Sularsih
Student Journal of Business and Management Vol. 7 No. 1 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v7i1.36267

Abstract

The purpose of this study was to examine the influence of Online Customer Reviews and customer ratings mediated by consumer trust on the purchase decisions of Skintific products through TikTok shopping. The sampling technique in this study used purposive sampling techniques. The data collection technique uses questionnaires that are disseminated online through social media. The sample in this study was 287 respondents using Skintific skincare at Tiktokshop in Bengkulu City. The analytical tool used PLS-SEM with the assistance program SmartPls version 3.2.9. The results showed that (1) Online Customer Review and online customer rating have a positive effect on purchasing decisions; (2) customer trust positively influences purchasing decisions; (3) Online Customer Reviews and online customer rating have a positive effect on customer trust (4) customer trust mediates the influence of Online Customer Reviews and online customer rating on purchasing decisions; The practical implication in this research is for Tiktokshop developers to be able to continue to maintain quality and or continue to innovate to develop online customer rating and Online Customer Review features as platform advantages that help consumers before buying a product. Furthermore, for Skintific skincare companies on TikTokshop to be able to maintain product quality so that consumer response to Online Customer Reviews and Online Customer Reviews is good, so it will also result in increased sales of skintfic products
Analisis Aktivitas Pemasaran Usaha Kecil dan Menengah Batik Besurek dengan Model Carson di Kota Bengkulu Irdam, Amalia Rahayu; Darmansyah, .; Anggarawati, Sularsih
Jurnal Aplikasi Manajemen Vol. 12 No. 3 (2014)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This research views that marketing activity level of Small Business Enterprise (SMEs) in Bengkulu. SMEs plays an important role in the development of the economy due to small businesses are provide of employment and create new jobs. The researcher tries to analyze marketing activity by examining the level of marketing from Carson's model. Based on this model, it will be answering the impact of business size and length of activity in small Medium Enterprise (SMEs). By using Carson's model will show the identification of activity and marketing level in SMEs. The activity consist of market knowledge, competitors, customers, marketing informations, significant events, competitive advantage prices, promotion, significant event prices, after sales services, product, distributions, positioning, and specific competitors. Due to the time and cost obstacle, this research only examines twenty SMEs of Batik Besurek in Bengkulu-Bengkulu Province. The Sample representatives are the SMEs in Bengkulu.
Influence of Product Quality, Brand Credibility, and Perceived Value on Customer Satisfaction of MS Glow Users in Bengkulu Sari, Pera Sunita; Anggarawati, Sularsih
Student Journal of Business and Management Vol. 7 No. 3 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Market competition in the cosmetics industry especially skincare is currently increasingly tighter. MS Glow, which was initially the best-selling brand on e-commerce was forced to be replaced by another skincare brand. The inconsistency in MS Glow's sales levels is thought to be because MS Glow is unable to meet consumer satisfaction with the result of using MS Glow products. This is what underlies this research, namely to find out the causes of consumer dissatisfaction with MS Glow products using three variables, namely Product Quality, Brand Credibility and Perceived Value. The method used in this research is a survey method with a sampling technique used a purposive sampling method. The data obtained will be processed by SPSS. The results of research show that the three variables, namely Product Quality, Brand Credibility and Perceived Value, have a positive influence on consumen satisfaction as users of product MS Glow in Bengkulu.
ANALISIS CUSTOMER LOYALTY PADA SEKTOR PERBANKAN DI INDONESIA DITINJAU DARI BEBERAPA VARIABEL Frety, Novaria; Salim, Muhartini; Hadi, Effed Darta; Anggarawati, Sularsih
Equator Journal of Management and Entrepreneurship (EJME) Vol 12, No 2 (2024): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v12i2.71979

Abstract

Penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh service quality dan trust terhadap customer loyalty pada sektor perbankan di Indonesia khususnya pada 10 bank umum dan 3 bank digital terbesar berdasarkan dari total aset tahun 2022 dengan customer satisfaction sebagai variabel mediasi dengan jumlah sampel sebanyak 383 nasabah. Dalam penelitian ini, Structural Equation Model dengan Program Lisrel 8.8. Hasil penelitian menunjukkan bahwa: (1) service quality berpengaruh secara positif dan signifikan terhadap customer satisfaction, (2) trust berpengaruh secara positif dan signifikan terhadap customer satisfaction, (3) service quality berpengaruh secara positif dan signifikan terhadap customer loyalty, (4) trust berpengaruh secara negatif dan signifikan terhadap customer loyalty, (5) customer satisfaction berpengaruh secara positif dan signifikan terhadap customer loyalty, (6) Customer satisfaction dalam memediasi pengaruh service quality terhadap customer loyalty memiliki pengaruh yang signifikan.  Peran  mediasi  dari  variabel customer  satisfaction  dalam  menjembatani pengaruh antara variabel service quality terhadap customer loyalty adalah partial mediated. Oleh karena itu tanpa adanya variabel customer satisfaction sebagai mediasi, variabel  service  quality tetap  berpengaruh terhadap  customer  loyalty,  dan (6) Customer satisfaction memiliki pengaruh yang signifikan dalam memediasi pengaruh trust terhadap customer loyalty. Peran  mediasi  dari  variabel  customer satisfaction dalam  menjembatani  pengaruh antara variabel trust terhadap customer  loyalty  adalah  full  mediated.  Hasil  ini  menunjukkan  bahwa  variabel trust mampu memberikan pengaruh terhadap variabel customer  loyalty melalui mediasi variabel customer satisfaction.  
PENGARUH BRAND AMBASSADOR, BRAND IMAGE, BRAND TRUST TERHADAP MINAT BELI: SEPATU SPECS Dispar, Kevin Arigi; Anggarawati, Sularsih
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1477

Abstract

This article aims to examine the influence of brand ambassador, brand image and brand trust on purchase intention. As many as 238 respondents used non-probability techniques in purposive sampling as a sampling technique. This research uses regression analysis tools. The research results show that brand ambassador does not have a significant influence on purchase intention, brand image has a significant influence on purchase intention, then brand trust also has a significant influence on purchase intention in purchasing SPECS sports shoes.
Co-Authors . Darmansyah Abdullah, Pipit Amalia Rahayu Irdam Dispar, Kevin Arigi Frety, Novaria Hadi, Effed Darta Kusmawati, Kusmawati Muhartini Salim Sajidah, Nisrins As Saputra, Fachri Eka Sari, Pera Sunita Sariani, Komang Widi