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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah)
Dispar, Kevin Arigi
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Decision Sciences, Operations Research & Management

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PENGARUH BRAND AMBASSADOR, BRAND IMAGE, BRAND TRUST TERHADAP MINAT BELI: SEPATU SPECS Dispar, Kevin Arigi; Anggarawati, Sularsih
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1477

Abstract

This article aims to examine the influence of brand ambassador, brand image and brand trust on purchase intention. As many as 238 respondents used non-probability techniques in purposive sampling as a sampling technique. This research uses regression analysis tools. The research results show that brand ambassador does not have a significant influence on purchase intention, brand image has a significant influence on purchase intention, then brand trust also has a significant influence on purchase intention in purchasing SPECS sports shoes.
Co-Authors Sularsih Anggarawati