INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi

Analysis of Distribution Channels For MSMEs Pindang Fish (CUE)

Suhada, Muhammad (Unknown)
fadli, Uus MD (Unknown)
Khalida, Laras Ratu (Unknown)



Article Info

Publish Date
09 Apr 2024

Abstract

The purpose of this study was to determine the distribution pattern of pindang fish in North Cicinde, Banyusari Sub-district, Karawang Regency at the household (micro), small and medium scale businesses. This research used descriptive methods. Primary data were obtained through interviews with informants / pindang fish entrepreneurs at the household, small and medium scale. Data analysis was carried out descriptively. The results of the study are the distribution of pindang fish in two types, namely direct distribution called zero-level channels (0-Level) carried out by household scale businesses (micro) and small, marketing through intermediaries is in the form of the first channel called a three-level channel (3-Level) carried out by household scale businesses and small; the second channel form is called a one-level channel (1-Level) carried out by household scale businesses (micro) and small; the third channel form is called a two-level channel (2-Level) carried out by pindang fish entrepreneurs with medium scale businesses.

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Journal Info

Abbrev

invest

Publisher

Subject

Economics, Econometrics & Finance

Description

INVEST : Jurnal Inovasi Bisnis dan Akuntansi is published by Lembaga Riset dan Inovasi Al-Matani as an information and communication media for practitioners, researchers and academics who are interested in the field of Business Management and Accounting Studies. First publish in September 2020. The ...