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<![CDATA[Efektivitas Kinerja Pegawai Negeri Sipil (PNS) Dalam Pengelolaan Pariwisata Dan Kebudayaan Di Kabupaten Karawang ]]>
<![CDATA[Nurahman, Arif]]>;
<![CDATA[Fadli, Uus Muhammad Darul]]>;
<![CDATA[Khalida, Laras Ratu]]>
<![CDATA[ Jurnal Ilmiah Wahana Pendidikan Vol 9 No 25 (2023): Jurnal Ilmiah Wahana Pendidikan ]]>
Publisher : <![CDATA[Peneliti.net ]]>
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DOI: 10.5281/zenodo.10416586
<![CDATA[This research was conducted because there were several performances that had not met the targets of the Department of Tourism and Culture, where the focus under study was performance focus and would be directed at how the level of Accountability, Responsiveness and Responsibility in developing the Effectiveness of the performance of Civil Servants in tourism management and Culture in Karawang Regency. The research method used is descriptive with a qualitative method approach. Respondents amounted to three people, namely: Head of Tourism and Culture Office of Karawang Regency, Head of Sub-Coordinator of General Affairs and Personnel and Staff of Karawang Inventory and Cultural Needs. Data were collected by means of interviews, observation, and documentation studies. The results showed that the effectiveness of employee performance at the Karawang Tourism and Culture Office was in accordance with the emphasized aspects, namely Accountability, Responsiveness and Responsibility which were in accordance with the conditions and facts in the field.]]>
<![CDATA[Analisis Kualitas Sumber Daya Manusia Pada Departemen Quality Control Di PT. Kiyokuni Technologies Indonesia ]]>
<![CDATA[Larasati, Susan]]>;
<![CDATA[Fadli, Uus MD]]>;
<![CDATA[Khalida, Laras Ratu]]>
<![CDATA[ Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 3 No. 2 (2024): Juli - Desember ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.47233/jemb.v3i2.1813
<![CDATA[The aim of this research is to assess the quality of human resources in the Quality Control department at PT. Kiyokuni Technology Indonesia. Highly skilled and competent employees in a company will increase operational efficiency, raise the standard of goods produced, and increase client happiness. This research uses qualitative methodology to examine markers of human resource quality, including work understanding, knowledge, skills and work motivation. Participants in this research consisted of HRD personnel, managers, supervisors and employees of PT. Kiyokuni Technology Indonesia. Primary data was obtained through face-to-face interviews with participants, and secondary data was obtained from a thorough review of existing literature and documentation. The results of this research show the importance of managers and team leaders exercising control in improving variables that have an impact on the performance of the Quality Control team. Managers can create a work climate that encourages professional growth and allows team members to reach their maximum potential by implementing a comprehensive strategy that focuses on individual development. In this way, the company can effectively achieve and fulfill its goals.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN DAN BAURAN PEMASARAN TERHADAP KEPUASAN PELANGGAN DAN IMPLIKASINYA PADA LOYALITAS PELANGGAN DI RUMAH MAKAN WAROENG DESA KARAWANG ]]>
<![CDATA[Khalida, Laras Ratu]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Kreatif Vol 3 No 1 (2017): JURNAL MANAJEMEN DAN BISNIS KREATIF ]]>
Publisher : <![CDATA[LPPM Universitas Buana Perjuangan Karawang ]]>
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DOI: 10.36805/manajemen.v3i1.237
<![CDATA[ABSTRAK Rumah Makan Waroeng Desa merupakan rumah makan sederhana yang menyajikan masakan khas Sunda menggunakan konsep prasmanan (mengambil makanan sendiri) dan mempunyai menu makanan yang spesial dengan produk unggulannya dan citarasa yang khas. Didukung dengan bangunan yang unik dan tempat yang nyaman, menjadi minat tersendiri bagi konsumen yang datang. Secara umum penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh kualitas pelayanan dan bauran pemasaran terhadap kepuasan pelanggan dan implikasinya pada loyalitas pelanggan di Rumah Makan Waroeng Desa Karawang. Metode penelitian ini dengan menggunakan metode deskriptif dan verifikatif. Variabel diukur menggunakan instrumen kuesioner dan skala pengukuran yang digunakan adalah skala Likert. Sampel dikumpulkan dengan menggunakan metode Sampling Incidental dengan jumlah sampel 160 responden dari populasi 2.051 orang. Teknik analisis data yang digunakan yaitu teknik Analisis Rentang Skala dan Analisis Jalur dengan bantuan Method of Successive Interval (MSI). Dari hasil analisis penelitian ini diperoleh beberapa kesimpulan yaitu : 1. Hubungan antara Kualitas Pelayanan dengan Bauran Pemasaran memiliki tingkat hubungan yang sangat rendah. 2. Terdapat pengaruh parsial kualitas pelayanan dan bauran pemasaran terhadap kepuasan pelanggan. 3. Terdapat pengaruh simultan antara Kualitas Pelayanan dan Bauran Pemasaran terhadap Kepuasan Pelanggan dan implikasinya pada Loyalitas Pelanggan 4. Total Pengaruh Kualitas Pelayanan dan Bauran Pemasaran memiliki kontribusi terhadap Kepuasan Pelanggan sebesar 46% sedangkan sisanya 54% merupakan kontribusi variabel lain (ε) yang tidak diteliti. 5. Kepuasan Pelanggan berpengaruh terhadap Loyalitas Pelanggan Dengan demikian dapat disimpulkan bahwa kepuasan pelanggan (Y) berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan (Z). Kata kunci : Kualitas Pelayanan, Bauran Pemasaran, Kepuasan Pelanggan, Loyalitas Pelanggan.   THE INFLUENCES OF QUALITY SERVICE AND MARKETING MIX TO CUSTOMER SATISFACTION AND THE IMPLICATIONS TO CUSTOMER LOYALTY IN RESTAURANT WAROENG DESA KARAWANG Laras Ratu Khalida larasratu407@gmail.com ABSTRACT Restaurants Waroeng Desa is a simple restaurants presenting cookery in the buffet typical sundanesse (taking his own food) and has the special menu with top products and the good taste. Supported with buildings that unique and any convenient place, become the lack of interest in by himself and for consumers that make up the come. In general, this research aims to review and explain the influence of quality service and marketing mix to customer satisfaction and the implications to customer loyalty in restaurant waroeng desa karawang. The methodology using descriptive methods and verifikatif .Variable measured use instruments the questionnaire and scale of measurement used is likert scale. Sample collected by using the method of sampling incidental with the sample of the 160 respondents of the population 2.051 people.Technique analysis the data used the technique analysis range the scale and analysis path by assistance method of successive of the intervals ( MSI ). From the research analysis there are some conclusion that: 1. The relationship between the quality of services and marketing mix are very low 2. The partial influences the quality of service and marketing mix to customer satisfaction. 3. The simultaneous between quality of service and marketing mix to costumer satisfaction and the implications to costumer loyalty. 4. Total of quality of service and marketing mix have contributed to costumer satisfaction is 46% and the half is 54% was contributed by the other variables that doesn’t be researched. 5. Had the influences between costumer satisfaction to costumer loyalty. This means that the costumer satisfaction (Y) influences positively and significantly to costumer loyalty (Z). Keyword : Quality of Service, Marketing Mix, Costumer Satisfaction, Costumer Loyalty]]>
<![CDATA[Analisis Recruitment Online pada PT. Tri Jaya Teknik Karawang ]]>
<![CDATA[Alfiansyah, Ilham Ismo]]>;
<![CDATA[Suherman, Enjang]]>;
<![CDATA[Khalida, Laras Ratu]]>
<![CDATA[ BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting ]]>
Publisher : <![CDATA[Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/budgeting.v5i2.9867
<![CDATA[In the current era of globalization, ever-developing computer and internet technology always makes everything easier, including the recruitment process. The aim of this research is to find out, analyze and explain how online and offline recruitment is analyzed. The research design used in this research is descriptive research with a descriptive qualitative approach, and observations in the company environment, by interviewing several people in the company according to the data requirements. This research was carried out at PT. Tri Jaya Teknik Karawang which is located on Jl. Alternative Krajan II Ds. Warung Bambu Kec. Karawang. Researchers used the IPO (Input Process Output) method, interviews were obtained from the company's HR department. Online recruitment analysis uses Google Drive to collect data files and online tests, then uses Zoomeet for Keywords : Interview,Online, Technology,Recruitment]]>
<![CDATA[Pengaruh Pengembangan Sumber Daya Manusia Dan Motivasi Kerja Terhadap Kinerja Anggota Kepolisian Pada Satuan Sabhara Di Polres Karawang ]]>
<![CDATA[Maesaroh, Siti]]>;
<![CDATA[Tuhagana, Aji]]>;
<![CDATA[Khalida, Laras Ratu]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v5i2.2953
<![CDATA[This research was conducted on members of the Police at the Karawang Police Sabhara Unit with the aim of knowing and analyzing how to develop human resources, work motivation and performance as well as to find out and analyze whether there is a partial or simultaneous influence between HR development and work motivation on the performance of police members in the Sabhara unit Karawang Police. The research method used in this research is descriptive and verification method. The sample used was 94 members with the simple random sampling method. The data analysis technique used is the scale range analysis technique and multiple linear regression analysis. The results of the descriptive analysis show that HR development and member performance are in the agree category while work motivation is in the moderately agree category. As for the results of the verification analysis, it was found that the development of human resources and work motivation partially and simultaneously had a significant effect on the performance of members of the Police at the Karawang Police Sabhara Unit.]]>
<![CDATA[Peran Kepercayaan Pelanggan Dalam Memediasi Pengaruh E-WoM Terhadap Keputusan Pembelian Electronic Di Shopee ]]>
<![CDATA[Wadiyastuti, Septiana]]>;
<![CDATA[Suherman, Enjang]]>;
<![CDATA[Khalida, Laras Ratu]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v5i2.5061
<![CDATA[This study aims to examine the influence of e-wom (electronic word of mouth) and customer trust on the purchase decision of electronic goods products on Shopee, as well as to find out whether customer trust mediates the relationship between E-wom and purchase decisions. This study also aims to provide a better understanding of the factors that influence consumer purchasing decisions, especially in the context of purchasing electronic goods at Shopee among students. This study used a verifiative descriptive research method with a quantitative approach. The sample used was 96 people who used a random sampling technique that used a direct random selection technique for Shopee users. This analysis uses the path analysis method. The results showed that (electronic word of mouth) E-wom had a positive and significant effect on customer trust, but did not have a positive and significant effect on purchasing decisions. Customer trust also has a positive and significant effect on purchasing decisions. The E-wom variable has an indirect influence on purchasing decisions through customer trust as a mediation variable. Therefore, it is important to pay attention to the role of customer trust in influencing purchasing decisions, especially in the context of technology transactions.]]>
<![CDATA[Pengaruh Persepsi Manfaat Dan Persepsi Kemudahan Terhdap Keputusan Penggunaan BNI Tapcash Di Penggemar NCTZEN Pada Grup Facebook ]]>
<![CDATA[Sugiarti, Riri]]>;
<![CDATA[Suherman, Enjang]]>;
<![CDATA[Khalida, Laras Ratu]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v5i2.5065
<![CDATA[The payment system has undergone transformation due to technological advances in the financial industry, especially with the introduction of e-money or electronic money. PT. Bank Negara Indonesia, the entity responsible for issuing banknotes in Indonesia, promotes its products under the BNI TapCash brand. The main purpose of this study is to analyze and determine the perception of benefits and perceptions of convenience in the decision to use BNI TapCash. This study uses a verifiative descriptive methodology with a quantitative approach. The methodology used is multiple linear regression techniques. The population sample of this study consisted of 102,706 BNI TapCash registered users in Indonesia who are members of the Nctzen Indonesia Facebook page. A sample of 104 people was selected using a random sampling approach known as direct random selection. The participants were BNI TapCash users who were given questionnaires to collect primary data. Data and related discussions display the perception of benefits and perceptions of convenience from BNI TapCash have a considerable influence on its utilization decisions. This can mean that users tend to use BNI TapCash when they have a positive perception of the convenience and benefits provided by the system.]]>
<![CDATA[Pengaruh Kepatuhan Kerja Terhadap Keselamatan Dan Kesehatan Kerja Pada Pt. Mitramas Muda Mandiri Karawang ]]>
<![CDATA[Carma, Carma]]>;
<![CDATA[Suheman, Enjang]]>;
<![CDATA[Khalida, Laras Ratu]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v5i2.5183
<![CDATA[Awareness within the company and workers of the importance of implementing occupational safety and health (K3) is very much done to prevent work accidents that can result in death or injury to workers and also material losses that are not small for the company. Occupational compliance with occupational safety and health is a key aspect in maintaining a safe and healthy work environment. This research uses research methods used using descriptive and verifiative methods, quantitative approaches with simple regression analysis methods with the help of SPSS 16 software, The population of this study was 45 employees with the sampling used, namely saturated sampling. The results of the study explained that work compliance was still below 0.05 and for the t¬-count value got a value of 6,691 where the t-table from this study was 1,676 which means that it can be concluded that work compliance has a greater value than t-table (6,691 > 1,676). Therefore, It can be concluded that the variable of Work Compliance affects Occupational Safety and health. Referring to Work Compliance and K3 at PT. Mitramas Muda Mandiri Karawang, regarding solving problems in work must be improved again. Therefore, employees must always evaluate themselves or colleagues, so that automatically the symptoms of errors can be prevented.]]>
<![CDATA[The Effect of Work Motivation and Organizational Culture on Employee Performance Department of Population Control and Family Planning, Karawang District ]]>
<![CDATA[Yunita, Herlina]]>;
<![CDATA[Fadli, Uus MD]]>;
<![CDATA[Khalida, Laras Ratu]]>
<![CDATA[ INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Lembaga Riset dan Inovasi Al-Matani ]]>
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DOI: 10.55583/invest.v4i2.545
<![CDATA[This study intends to ascertain the impact of organizational culture and work motivation on the productivity of Karawang Regency's Population Control and Family Planning Office staff. The population and family planning office of the Karawang Regency provided 41 respondents for the saturated sample, which was created using a non-probability sampling technique. The primary data used was collected directly from the respondents and went through analysis and processing. Data processing using SmartPLS 3.0 software's Path analysis (Path analysis) tools. Using the SmartPLS 3.0 Software, the following tests were run: convergent validity test, discriminant validity test, reliability test, t-statistic test, hypothesis test, coefficient of determination test, and effect size test. The research's findings are: 1. Organizational culture and work motivation are strongly and favorably correlated. 2. Work motivation has a limited impact on employee performance. 3. Organizational culture has a limited impact on worker performance. 4. Both company culture and work motivation have an impact on employees' performance.]]>
<![CDATA[Analysis of Distribution Channels For MSMEs Pindang Fish (CUE) ]]>
<![CDATA[Suhada, Muhammad]]>;
<![CDATA[fadli, Uus MD]]>;
<![CDATA[Khalida, Laras Ratu]]>
<![CDATA[ INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Lembaga Riset dan Inovasi Al-Matani ]]>
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DOI: 10.55583/invest.v5i1.626
<![CDATA[The purpose of this study was to determine the distribution pattern of pindang fish in North Cicinde, Banyusari Sub-district, Karawang Regency at the household (micro), small and medium scale businesses. This research used descriptive methods. Primary data were obtained through interviews with informants / pindang fish entrepreneurs at the household, small and medium scale. Data analysis was carried out descriptively. The results of the study are the distribution of pindang fish in two types, namely direct distribution called zero-level channels (0-Level) carried out by household scale businesses (micro) and small, marketing through intermediaries is in the form of the first channel called a three-level channel (3-Level) carried out by household scale businesses and small; the second channel form is called a one-level channel (1-Level) carried out by household scale businesses (micro) and small; the third channel form is called a two-level channel (2-Level) carried out by pindang fish entrepreneurs with medium scale businesses.]]>
