Jurnal Ekonomi dan Bisnis Digital (MINISTAL)
Vol. 3 No. 2 (2024): April 2024

The Effect of Product Quality, Service Quality, and Trust on Purchasing Decisions for Brother Fish Farm Fish Product

Dian, Alvy (Unknown)
Rachmawati, Erny (Unknown)
Alfalisyado (Unknown)
Yusnar Kharismasyah, Alfato (Unknown)

Article Info

Publish Date
03 Jun 2024

Abstract

This research aimed to identify the effect of product quality, service quality, and trust on purchasing Brother Fish Farm fish product. This research uses quantitative methods and types of primary data. The population were consumers of Brother Fish Farm fish products, with 107 samples obtained using purposive sampling techniques-test data analysis using the Smart PLS calculation tool. The analysis results show that product quality has a significantly positive effect on purchasing decisions, service quality has a significantly positive effect on buying decisions, and trust has a significantly positive effect on purchasing decisions.

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Journal Info
Jurnal Ekonomi dan Bisnis Digital (MINISTAL)
Website

Abbrev

ministal

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Bisnis Digital (MINISTAL) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. MINISTAL provides an outlet for the increasing flow ...