East Asian Journal of Multidisciplinary Research (EAJMR)
Vol. 3 No. 4 (2024): April 2024

The Influence of Halal Certification and Halal Awareness on Purchasing Decisions

Purnomo, Irfan Agung (Unknown)
Pratikto, Heri (Unknown)
Suharsono, Naswan (Unknown)

Article Info

Publish Date
29 Apr 2024

Abstract

Economic developments have required the food and beverage industry to further develop by bringing out the latest product innovations. This challenge also answers questions from consumers regarding food not just as a basic necessity but as a complement to human lifestyle. As a country with a Muslim majority, the state is an important part of being a facilitator to guarantee the halalness of products in circulation. The method in this research uses quantitative descriptive analysis methods. With the consumer population in Blitar district. This study was conducted using a "non-probability sampling" method, with a sampling technique known as "purposive sampling". The results in this research state that halal certification and halal awareness have a positive and significant influence on purchasing decisions.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
East Asian Journal of Multidisciplinary Research (EAJMR)
Website

Abbrev

eajmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies ...