Formosa Journal of Science and Technology (FJST)
Vol. 3 No. 6 (2024): June 2024

The Role of Customer Engagement, Quality Service and Brand Trust in Influencing Brand Loyalty in Hotel Industry

Daeli, Krisdayanti (Unknown)
Audita Nuvriasari (Unknown)

Article Info

Publish Date
20 Jun 2024

Abstract

The main objective of this research is to analyze the influence of Customer Engagement, Service Quality and Brand Trust on the Brand Loyalty of the Jambuluwuk Malioboro Hotel. The research sample was 290 respondents who were determined using purposive sampling. The analytical tool used is multiple linear regression. The research results show that customer involvement, service quality, brand trust have a positive and significant effect on brand loyalty. Customer involvement is the most dominant variable influencing brand loyalty.

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Journal Info
Formosa Journal of Science and Technology (FJST)
Website

Abbrev

fjst

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Humanities Computer Science & IT Education Industrial & Manufacturing Engineering Social Sciences

Description

Formosa Journal of Science and Technology (FJST) is an open-access scientific journal that publishing full-length research papers and review articles covering subjects that fall under the wide spectrum of science and technology. FJST journal is dedicated towards dissemination of knowledge related to ...