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All Journal PROSIDING SEMINAR NASIONAL Jurnal Sinergi Jurnal Siasat Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen Jurnal Aplikasi Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmu Manajemen (JIMMU) MANAJEMEN DEWANTARA JURNAL EKOBIS DEWANTARA International Journal of Community Service Journal of Indonesian Management Jurnal Ekonomi dan Bisnis
Audita Nuvriasari
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Governance di Lingkungan Usaha Kecil Menengah Studi Empiris Pada Usaha Kecil Menengah di Propinsi DIY Audita Nuvriasari; Uning Hadiyati
Sinergi: Kajian Bisnis dan Manajemen Vol. 10 No. 2 (2008)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v10i2.3807

Abstract

This study examines the implementation of good governance in Small Medium Sized Enterprises (SMEs). The specific purposes of this study are to analyzing: (1) the implementation of governance’s perspective: structure, mechanism, legal framework, regulations and business environment, (2) the perception of stakeholders (financial institutions) to the implementation of corporate governance in SMEs, (3) the differences of governance’s implementation in small business and medium business, (4) the differences of SMEs performance and (5) the relationship between corporate governance and firm performance.A sample of 60 SMEs and 10 financial institutions as stakeholders was used in this study. The tools that used in this study are: statistic descriptive, quartile, significant mean differences between two groups, regression and correlations. From this study can be concluded that the implementation of good corporate governance in SMEs are poor (score 0.3798 less than 0.50). Only 15% SMEs implementing corporate governance in good level and 85% in poor level. From statistic descriptive can be shown that the implementation of governance structure which consists of organizational structure and internal business process is weak to support the good corporate governance in SMEs. The governance mechanism which consists of corporate strategy, corporate policy and standard operating procedure can support the implementation of good corporate governance in SMEs. External forces including government regulation, business environment and legal framework is weak to support the implementation of good corporate governance in SMEs. From the comparison can be shown that there is no difference between the implementation of corporate governance in Small and Medium business. The business performance between Small and Medium business is different and there is a positive correlation between corporate governance and firm performance.Keywords: Small Medium Sized Enterprises, Good Corporate Governance, governance structure, governance mechanism, external forces
PERAN DUKUNGAN ORGANISASIONAL, KOMPETENSI TEKNOLOGI DAN LINGKUNGAN EKSTERNAL DALAM RANGKA MENDORONG PENGADOPSIAN E-COMMERCE PADA USAHA KECIL MENENGAH Audita Nuvriasari
Jurnal Siasat Bisnis Vol. 16 No. 2 (2012)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

AbstarctElectronic commerce (e-commerce) is one of the most discussed topics in business today. It is not only in large scale business but also in small medium enterprises (SMEs). E-commerce is a paradigm shift that is radically changing traditional ways of doing business. The adoption of e-commerce has been widely analyzed in various reserachs. The purposes of this research are to identify the factors that hamper and support SMEs to adopt E-commerce and to analyze the influence of organizational support, the competency of technogy and external environtment to e-commerce adoption in SMEs. The sampe size of this research is 34 SMEs in Moyudan District, DIY which use information technology (internet) in their business. This research uses a descriptive and inferential method to solve the research problems. Based on descriptive method can be identified that the main objective of SMEs to use the internet in their business activities is to find business information (97.1%). While the main constraints faced by SMEs in adopting e-commerce is the limited human resource capacity and skills on information technology (70.6%). The main benefits obtained by SMEs adopt e-commerce in order to support its business activities are accelerating access to business information (85.3%). The other results of this research explain that organizational support, the competency of technogy and external environtment have significant positive effect to e-commerce adoption in SMEs.Keywords:e-commerce adoption, organizational support, technology competence, external environmentAbstrakPerdagangan berbasis elektronik (e-commerce) dewasa ini menjadi salah satu topik yang banyak didisukusikan dalam dunia binis. Tidak hanya bagi bisnis skala besar akan tetapi juga bagi Usaha Kecil Menengah (UKM). E-commerce merupakan pergeseran paradigma yang menggubah secara radikal terhadap cara konvensiaonal dalam berbisnis. Tujuan dari penelitian ini adalah untuk mengdisentifikasi faktor-faktor yang menjadi kendala dan pendorong bagi UKM dalam mengadopsi e-commerce dan untuk mengetahui pengaruh dari dukungan organisasional, kompetensi teknologi dan lingkungan eksternal terhadap pengadopsian e-commerce. Jumlah sampel penelitian sebanyak 34 UKM yang ada di wilayah Moyudan, DIY yang telah menggunakan teknologi informasi (internet) dalam kegiatan bisnisnya. Penelitian ini menggunakan metode deskriptif dan inferensial untuk memecahkan permasalahan penelitian. Berdasarkan hasil analisis deskriptif dapat ditunjukkan bahwa tujuan utama UKM menggunakan internet dalam kegiatan bisnisnya adalah untuk pencarian informs bisnis (97,1%). Sedangkan faktor utama yang menjadi penghambat bagi UKM dalam mengadopsi e-commerce adalah keterbatasan kemampuan dan ketermpilan sumber daya manusia dalam penguasaan teknologi informasi (70,6%). Manfaat utama yang diperoleh UKM dengan pengadopsian e-commerce dalam menjalankan kegiatan bisnisnya adalah dapat dengan mudah mengakses informasi bisnis (85,3%). Hasil lain dari penelitian ini menjelaskan bahwa terdapat pengaruh yang positip dan signifikan antara dukungan organisasional, kompetensi teknologi dan lingkungan eksternal terhadap pengadopsian e-commerce. Kata Kunci: e-commerce, dukungan organisasional, kompetensi teknologi, lingkungan eksternal
PENERAPAN SISTEM INFORMASI KEUANGAN DAN DATABASE PELANGGAN GUNA MENDUKUNG PENINGKATAN KINERJA UKM Audita Nuvriasari; Hasim As’ari
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2015: Prosiding Bidang Sosial Ekonomi dan Psikologi The 2nd University Research Colloquium
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.849 KB)

Abstract

The objectives of this study were to: (1). Identifying the factors that become obstacles in financial governance and customer databases as well as assessing the interest and readiness of the partnersin adopting the technology and information systems. Results of this study then followed up byproviding an understanding through education and counseling to SMEs on the importance offinancial governance and customer databases in business and (2). Provide skills training for SMEsin using financial information systems and customer database management, and (3). Evaluate themanagement performance of SMEs before and after counseling and training. The partner in thisstudy is 23 SMEs in “Paguyban TEGAR”, Gamplong Tourism Village, Yogyakarta. The methods ofthis study are observation and action research. The implementation of the action program includethe provision of assistance equipment such as printers, financial module, financial software forSMEs and customer database software. Other program implementations are: the provision ofcounseling on financial management and customer databases, and training skills in using financialsoftware and customer databases. The evaluation of the actions carried out by comparing theperformance improvement of financial management and customer database before and aftertraining. Keywords: financial management, database customer, information system, education and training,action research
PENGARUH GREEN PACKAGING, GREEN ADVERTISING, GREEN PERCEIVED VALUE, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN THE BODY SHOP Ewa Damayanti; Audita Nuvriasari
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 2 (2021): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i2.17092

Abstract

This study aims to analyze the influence of green packaging, green advertising, green perceived value, and brand image on consumer purchasing decisions of The Body Shop, and to see which variables most influence The Body Shop's consumer purchasing decisions. This research was conducted with a quantitative approach. Primary data collection was conducted by disseminating questionnaires to a sample of 70 respondents who were at least 17 years old, purchasing products at one of The Body Shop outlets, namely at Malioboro Mall, Ambarrukmo Plaza, Hartono Mall, Galeria Mall, or Jogja City Mall, Special Region of Yogyakarta, and purchasing The Body Shop products between January 2020 and March 2021. The data analysis used in this study was a multiple linear regression test. The results of this study showed that partially green packaging, green advertising and brand image had no positive and significant effect on purchasing decisions. While green perceived value positively and significantly influenced the purchase decision. Green perceived value is the most dominant variable that had positive and significant effect on purchasing decisions. The Body Shop should improve the green packaging strategy that is being implemented, expand the reach of green advertising, increase the green perceived value of consumers, and increase the brand image of The Body Shop.
MEMBANGUN MODEL QUALITY WORK OF LIFE YANG KONDUSIF GUNA MENINGKATKAN KINERJA DI LINGKUNGAN INDUSTRI KECIL DAN MENENGAH DI PROPINSI DIY Audita Nuvriasari
Jurnal Aplikasi Bisnis Volume 8 Nomor 1, Juni 2009
Publisher : Jurnal Aplikasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jabis.vol8.iss1.art4

Abstract

The purposes of this study are: (1). To identify the implementation of QWL programmes which consist of: work satisfaction, employee involvement and job security in Small Medium Industry, (2). To analysis the differences between theimplementation of QWL programs in Small Industry and Medium Industry, (3).To analysis the influence of the implementation of QWL program to the performance of Small Medium Industry, and (4) to create the conducive QWL Program as a source of competitive advantage in the competition of Small Medium Industry.Using descriptive analysis can be explained that the implementation of QWLprogram which consist of work satisfaction and job security are better in MediumIndustry than Small Industry. It means that work environment, compensation and leadership style is better in Medium Industry than in Small Industry. Medium industry gives more guarantees in job security than in Small Indlstry. Employee Involvement as one of QWL program has the same implementation in Small and Medium Industry. Using inferential analysis can be explained thit: (1). there is a positive influence between work satisfaction and employee involve formance of Small medium Industry, (2) there is no influence betweethe performance of Small Medium Industry, (3) there is a differences between the implementation of QWL Program in Small Industry and Medium Industry, (4). There is a differences between the performance of Small industry and medium industry. The performance in Medium Industry which consists of productivity and employee performance is better than Small Industry.To creare a competitive advantage in small-medium industry, can be developed a conduciveness QWL program as follow; (1). Implementation the effective employee involvement, (2). Job redesign, (3). Innovative reward system, (4). Conductive workplace, (5). Increasing job security, (6). Effective leadership, (7). Human resource development, and (7). Management based Good Corporate Governance.
PENGARUH PERILAKU INOVATIF, MOTIVASI KERJA, DAN TEAMWORK TERHADAP KINERJA KARYAWAN YAYASAN LAUTAN CENDIKIA MULIA Lulu Alviani; Audita Nuvriasari
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.42 KB) | DOI: 10.34308/eqien.v11i1.700

Abstract

This study aims to analyze the effect of innovative behavior, work motivation, and teamwork on the performance of the Lautan Cendikia Mulia Foundation employees. This type of research is quantitive research and the data analysis method used is descriptive statistical analysis and inferential analysis. The research uses 38 respondents as research samples who are employees of the Lautan Cendikia Mulia Foundation. The results show that innovative behavior has a positive and significant effect on the performance of the Lautan Cendikia Mulia Foundation employees, while work motivation and teamwork have no significant effect on the performance of the Lautan Cendikia Mulia Foundation employees.
PERILAKU INOVATIF UMKM DITINJAU DARI IKLIM SPIRITUALITAS ORGANISASI DAN PEMBELAJARAN ORGANISASI Audita Nuvriasari; Krisnita Candrawati
Jurnal Manajemen Vol 12 No 2 (2022): JURNAL MANAJEMEN VOL. 12 NO. 2 DESEMBER 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v12i2.3523

Abstract

Innovative behavior reflects the activities carried out by individuals or groups to find solutions to a problem by finding new ideas that are applied to SMEs. Innovative behavior can have an impact on the success of MSMEs The purpose of this research is to analyze the influence of the organizational spiritual climate on the innovative behavior of MSMEs with organizational learning as a mediator. The research sample is 200 MSMEs managers in the Special Region of Yogyakarta province. The sampling technique uses purposive sampling. Based on the results of testing the hypothesis with PLS, it can be concluded that the organizational spiritual climate has a significant positive effect on the innovative behavior of MSMEs with organizational learning as a mediator.
KONTRIBUSI KUALITAS LAYANAN, BAURAN PEMASARAN DAN CUSTOMER VALUE DALAM MENCIPTAKAN KEPUASAN NASABAH PT BANK SYARIAH INDONESIA Tbk KANTOR CABANG MADIUN Fortunella Fistha Permadani; Audita Nuvriasari
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.13671

Abstract

The development of the Islamic banking industry encourages service providers to be oriented towards creating customer satisfaction. The purpose of this study was to analyze the effect of service quality, marketing mix and customer value on customer satisfaction of PT Bank Syariah Indonesia Tbk Madiun Branch Office. The sampling technique uses purposive sampling with a total sample of 100 customers. Research respondents are customers who use banking services directly at PT Bank Syariah Indonesia Tbk Madiun Branch Office. The analytical tool used is multiple linear regression analysis. The results of the study prove that: service quality and customer value have a positive and significant effect on customer satisfaction, while the marketing mix has no significant effect on customer satisfaction.
PENGARUH JOB SECURITY, BEBAN KERJA, DAN KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN PADA BANK BCA KCU PASAR BARU, JAKARTA Reza Bagus Andrian; Audita Nuvriasari
JURNAL EKOBIS DEWANTARA Vol 6 No 2 (2023): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v6i2.3626

Abstract

This study aims to analyze the effect of job security, workload, and compensation on job satisfaction of Bank BCA KCU Pasar Baru employees, Jakarta. The sampling technique used random sampling with a total sample of 73 employees of BCA KCU Pasar Baru, Jakarta. Data collection techniques using survey techniques with data collection instruments in the form of questionnaires. The results of the study show that job security, workload and compensation have a significant effect on employee job satisfaction.
PENGARUH E-MARKETING, ULASAN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ONLINE PRODUK TARITALI MACRAME DI MARKETPLACE SHOPEE Eka purwanto; Audita Nuvriasari
JURNAL EKOBIS DEWANTARA Vol 6 No 2 (2023): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v6i2.3645

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh e-marketing, ulasan produk, dan kualitas produk terhadap keputusan pembelian online produk Taritali Macrame di marketplace Shopee. Penelitian ini dilakukan dengan pendekatan kuantitatif. Pengumpulan data primer dilakukan dengan menyebar kuesioner kepada sampel sebanyak 100 responden yang berusia minimal 17 tahun, melakukan pembelian online produk Taritali Macrame di marketplace Shopee, dan melakukan pembelian produk online produk Taritali Macrame di marketplace Shopee selama 1 tahun terakhir selama penelitian ini dilakukan. Hasil penelitian menunjukan bahwa e-marketing dan ulasan produk berpengaruh signifikan terhadap keputusan pembelian online. Sedangkan untuk kualitas produk tidak berpengaruh signifikan terhadap keputusan pembelian online.
Co-Authors Abdul Muttalib, Mohd Fadhil Harfiez Ahmad Muflih Pramuditya Awan Santosa eka purwanto Eno Casmi Ewa Damayanti Fortunella Fistha Permadani Hasim As'ari Krisnita Candrawati Lulu Alviani Muhammad David Bagus Rahendra Octa, Octavia Nurul Hidayah Oktiansyah, Sella Reza Bagus Andrian Rina Dwiarti Selvi Selvi Umi Ainun Maulida Uning Hadiyati